Associate Director, HCP Marketing Strategy - Renal Rare Disease

Role Summary

Associate Director, HCP Marketing Strategy in the renal rare disease space. Responsible for supporting the development and execution of the HCP marketing strategy, providing strategic input and deliverables to guide planning and implementation of an integrated customer experience. Based in East Hanover, NJ with up to 25% travel.

Responsibilities

• Identify barriers and opportunities to enhance the HCP experience, focusing on human insights to drive brand growth.
• Collaborate effectively with agencies and cross-functional teams to streamline communication and implement strategy.
• Challenge existing assumptions by bringing fresh perspectives on HCP behaviors.
• Build deep brand and therapeutic area expertise to inform go-to-market strategies.
• Share best practices to influence patient and customer engagement across the brand lifecycle.
• Design and execute innovative digital marketing strategies aligned with brand goals.
• Develop customer-centric content tailored to disease areas and brand needs.
• Support integrated marketing plans across audience segments and channels. Partner with marketing and HCP/DTC teams to align brand initiatives with customer insights.

Qualifications

• Education: Bachelor‚Äôs degree in a related field is required
• Minimum of 5 years of experience in commercial marketing for pharmaceuticals
• Minimum of 3 years of demonstrated experience in leveraging data, analytics, and customer insights in the US market
• Experience in supporting high-performing brands in highly competitive categories within the US
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance, and Global
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Experience in supporting high performing brands in highly competitive categories within the US
• Relevant experience in digital, non-personal promotion, media, and social

Desirable

• Rare disease or renal therapeutic area experience
• Launch experience for blockbuster specialty treatments and experience in digital strategies/capabilities development