Associate Director, HCP Marketing - Chronic Migraine

Role Summary

The Associate Director, HCP Marketing, serves as a strategic leader responsible for designing and executing impactful healthcare provider (HCP) marketing initiatives to drive brand growth and engagement in the U.S. market. Managing 1-2 direct reports, this individual leads annual brand planning, HCP segmentation, omni-channel digital strategies, non-personal promotion, and sales force alignment.

Responsibilities

• Lead the development and implementation of integrated HCP marketing strategies and programs that align with brand and business objectives
• Drive annual brand planning, informed by market segmentation and key insights
• Oversee execution of digital, non-personal, and omnichannel campaigns in alignment with sales force efforts
• Manage, coach, and develop direct reports; foster a high-performance team culture
• Optimize the professional marketing budget, ensuring fiscal discipline and maximizing resource impact
• Collaborate with cross-functional teams and external partners to deliver cohesive and compliant campaigns
• Guide media mix strategy and campaign execution
• Ensure all activities adhere to regulatory and legal requirements

Qualifications

• Required: Proven marketing experience with increased proficiency in all marketing skills.
• Preferred: Previous cross franchise/cross channel marketing experience.
• Preferred: Marketing/brand management experience executing marketing campaigns with preferred experience in pharma or CPG marketing
• Preferred: Exceptional leadership skills and marketing savvy; Agency Management experience preferred
• Preferred: Strong creative and conceptual thinking skills
• Preferred: Solid business acumen and ability to translate business and brand strategy into marketing programs
• Preferred: Strong written and interpersonal skills with an ability to effectively communicate and collaborate with various levels/grades within the organization.
• Preferred: Proven digital marketing prowess
• Preferred: Strong budget management experience
• Preferred: Self-starter with a positive, can-do attitude
• Preferred: Flexible, adaptable and able to navigate fast-changing environment

Education

• Bachelor’s Degree required
• MBA or related Master’s Degree preferred