Associate Director, HCP Branded Marketing & Strategy

Role Summary

Associate Director of HCP Branded Strategy and Marketing: you will champion Takeda’s culture and values while leading the HCP branded strategy for an upcoming launch. This role blends strategic vision, data-driven leadership, and a deep understanding of HCP behavior to deliver an exceptional customer experience. The ideal candidate combines strong HCP marketing and strategy development with curiosity and adaptability, partnering cross-functionally across HCP, Consumer, Field Teams, and other cross-functional teams to create an insight-based marketing ecosystem that motivates HCPs and drives brand success. This role reports to the Director of HCP Marketing.

Responsibilities

• Oversee end-to-end branded campaign management, ensuring alignment with business objectives and HCP engagement priorities.
• Lead the creation, development, and delivery of core in-office materials, including HCP brochures, MOA materials, and reprint carriers.
• Support the development of compelling brand messaging and serve as the lead for developing and substantiating core claims.
• Serve as the HCP branded strategy lead during annual planning cycles, collaborating with cross-functional teams and aligning objectives.
• Partner with the Medical Commercial team on HCP advisory board to identify opportunities for improved HCP engagement and ensure alignment with field feedback.

• Partner with Analytics and Insights to turn insights into actionable growth strategies and executive-level reporting.
• Foster a strong partnership with the medical team to ensure medical accuracy and compliance in promotional activities.
• Evaluate performance through campaign measurement frameworks and optimize based on ROI, marketing mix modeling, and other analytics.

• Manage the branded marketing budget and external agency relationships, ensuring efficiency and value.
• Provide leadership and direction within cross-functional teams, guiding initiatives and peers even when not in a formal management position.

Qualifications

• Required: Bachelor’s degree.
• Required: At least 5–10 years in the healthcare industry with increasing responsibilities in marketing, sales, or related functions.
• Required: Deep understanding of the brand/franchise and how to effectively engage HCPs.
• Required: Extensive experience in marketing strategy and tactic design.
• Required: Experience leading cross-functional and agency teams and managing large budgets.
• Required: Strong strategic, analytical, and communication skills.
• Required: Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels.
• Required: Results-driven mindset with a high level of ownership, urgency, and resilience.
• Required: Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
• Required: Courageous leadership that drives change with clarity and conviction, even in the face of ambiguity or conflicting priorities.
• Required: Demonstrated leadership, business acumen, and ability to manage multiple priorities, processes, timelines, and stakeholder expectations.
• Required: Ability to process complex information and summarize it concisely in a professional, time-sensitive environment.
• Required: Comfort with emerging technologies, adaptability to new digital tools, and openness to AI-enabled processes to enhance efficiency and effectiveness for customers.

• Preferred: MBA.
• Preferred: Prior pharma launch experience.
• Preferred: Commercial experience in dermatology or immunology (e.g., psoriasis).

Education

• Bachelor’s degree (Required)
• MBA (Preferred)