Associate Director, Field Medical Marketing (Mid- Atlantic)

Role Summary

A field-based key member of Neurocrine’s Medical Marketing team, aligned to a specific specialty within the broader Marketing organization in the Mid-Atlantic region. Serves as the primary Marketing point of contact for field intelligence gathered from Key Opinion Leaders (KOLs) and customers to shape and inform marketing strategies.

Responsibilities

• Partners actively in brand planning and strategic development across HCP, patient, and Medical Marketing initiatives.
• Partners with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact.
• Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights.
• Ensures that peer-to-peer programs meet the identified educational need within the assigned audience, specialty, and sales regions by identifying and selecting and/or approving appropriate speakers, ensuring speaker readiness and providing coaching, coordinating events with agency partners, tracking and reporting program insights, and implementing feedback-based improvements.
• Conducts field-based market research to generate insights that inform and/or validate brand strategy.
• Manages assigned marketing campaigns and programs, functioning as a core member of the internal Marketing team to oversee projects from concept to execution, including agency partner relationships and deliverables, and guiding materials through the promotional review process.
• Acts as Marketing liaison to aligned regional sales teams, providing education on new and existing brand programs.
• Responsible for an assigned list of healthcare professionals (HCPs), including coordinating ongoing professional engagements, gathering and documenting insights, and eliciting and reporting feedback.
• Identifies and engages with emerging KOLs by utilizing available data sources such as QPharma, congress registration lists, and field insights.
• Provides detailed reports on KOL engagements to leadership through established reporting methods, synthesizes insights into recommendations, conducts and/or participates in trend and sentiment analysis, and shares insights with the Commercial Analytics team for incorporation into other insight-generation activities.
• Develops and executes regional insight gathering.
• Manages strategic Medical Marketing initiatives through all project phases, including ideation, development, approval, execution, optimization, and evolution.
• Provides overall support for the Speaker Bureau, including speaker nomination, evaluation, speaker training, speaker utilization, and ongoing speaker coaching.
• Owns and leads development of all content for peer-to-peer programs, product theaters, patient/caregiver programs, speaker and field training, and program promotional materials such as flyers, rep-triggered emails (RTEs), and invitations.
• Identifies and facilitates the selection of KOLs to speak at product theaters and for other engagements.
• Partners with regional field teams (Sales, Medical, and Market Access) to ensure consistent implementation of brand strategy.
• Follows and helps to evolve playbooks/guidelines based on real-world experience and best practices, working closely with the Director to optimize processes and procedures.
• Works collaboratively with Legal and Compliance to model Neurocrine values and ensure adherence to all applicable policies, guidelines, and requirements.

Qualifications

• BS/BA degree in marketing, business, health policy, scientific or related field, and 10+ years of relevant experience in pharmaceutical/biotech marketing and sales strongly preferred, OR Master's degree and 8+ years of similar experience preferred as noted above. Therapeutic area experience preferred but not required
• Strong communicator and skilled diplomat in all venues, including the ability to effectively combine scientific knowledge and communication skills (strong clinical acumen)
• Strong understanding of legal, compliance, and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and related issues
• Track record of building strong cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications colleagues
• Demonstrated capabilities in the areas of strategic thinking, initiative, problem solving, and creativity, with experience effectively applying those skills to product positioning and messaging
• Able to maintain a consistent focus in an ever-changing environment, ensuring strategic alignment for commercial success
• Consistently demonstrates enthusiasm, confidence, and the ability to work on multiple tasks simultaneously, as well as prioritizes effectively to meet individual, team, and company goals
• Demonstrates thought leadership through technical/business expertise, effectively solving complex problems and executing cross-functional initiatives
• Applies in-depth knowledge of relevant areas of expertise to solve problems
• Leverages an understanding of departmental inter-connections to support business objectives and mentor colleagues on organizational impact