Associate Director, Field Marketing - North Carolina

Role Summary

The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team, supporting North Carolina and neighboring states. This position focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S. In this role, you will shape and execute brand strategy by driving strategic partnerships, facilitating dialogue around the evolving treatment landscape, and positioning Takeda as a leader in PsO. You will report to the Director, Head of HCP Engagements.

Responsibilities

• KOL Engagement: Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in dermatology; develop and execute strategic engagement plans; ensure compliant, accurate, and balanced scientific communication; gather and analyze competitive intelligence; act as liaison between KOLs and Takeda leadership.
• Insight Generation: Capture and analyze customer and market insights to inform strategic decisions; share insights with cross-functional stakeholders; stay current on market activities and share findings to inform planning and execution.
• Advisory Boards: Plan and execute advisory board meetings with KOLs; identify and recruit advisors; execute meetings to gather actionable insights; synthesize insights into recommendations for internal teams.
• Congress and Conferences: Support strategy, planning, and execution of national and regional congresses; attend events and synthesize insights; organize KOL engagement opportunities related to congresses; conduct post-congress debriefs.
• P2P Engagements: Lead partnerships with field leadership to execute marketing strategies; identify educational needs and develop programs to address gaps; support speaker bureau development and communications.
• Cross-functional Partnership: Serve as a strategic bridge between internal teams and external thought leaders; ensure compliance and alignment of professional engagement activities; thrive in a cross-functional environment and lead initiatives without formal authority.

Qualifications

• Required: Bachelor's degree (Biology, Marketing, Strategy, or Business Administration preferred).
• Required: 10+ years of progressive experience in marketing or sales within biopharmaceuticals, including at least 3 years in KOL management.
• Required: Proven experience developing engagement plans for thought leader/KOL management and liaising with external stakeholders.
• Required: Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
• Required: Strong leadership to set direction, drive alignment, resolve issues, and assess risk; excellent collaboration and influence across cross-functional teams; highly organized with analytical, problem-solving, and strategic thinking skills.
• Required: Exceptional oral and written communication skills, learning agility, financial acumen, and budgeting experience; ability to use AI tools to drive efficiency and innovation.
• Preferred: Experience in the Psoriasis therapeutic market; new product launch experience; knowledge of buy-and-bill reimbursement models and payer dynamics; skilled in complex biologics.

Additional Requirements

• Travel: Willingness to travel up to 50% of the time, including weekends, overnight programs, and internal meetings; must reside within territory boundaries due to extensive travel.