Associate Director, Field Marketing - North Carolina

Role Summary

The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team, supporting North Carolina and neighboring states. The role focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis across the U.S., shaping and executing brand strategy by driving strategic partnerships and facilitating dialogue around the evolving treatment landscape.

Responsibilities

• KOL Engagement: Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in dermatology; develop and execute strategic engagement plans; ensure compliant, accurate scientific communication; gather and analyze competitive intelligence; act as liaison between KOLs and Takeda leadership.
• Insight Generation: Capture and analyze customer and market insights to inform strategic decisions; share insights with cross-functional stakeholders; stay current on activities and inform brand planning and execution.
• Advisory Boards: Plan, develop, and execute advisory board meetings with KOLs; identify and recruit advisors; execute meetings to gather insights; synthesize insights into actionable recommendations.
• Congress and Conferences: Support strategy and execution of national and regional congresses; attend events and synthesize insights; organize KOL engagement opportunities related to congresses; conduct post-congress debriefs.
• P2P Engagements: Lead partnerships with field leadership to optimize marketing strategies; identify educational needs and initiatives; support speaker bureau development and alignment on disease education and brand messaging.
• Cross-functional Partnership: Serve as a strategic bridge between internal teams and external thought leaders; ensure compliance and alignment of professional engagement activities; thrive in a cross-functional environment and lead initiatives without formal authority.

Qualifications

• Required: Bachelor's degree in Biology, Marketing, Strategy, or Business Administration.
• Required: 10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in Key Opinion Leader management.
• Required: Proven experience developing engagement plans for thought leader/KOL management and liaising with external stakeholders.
• Required: Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
• Required: Strong leadership with the ability to set direction, drive alignment, resolve issues, and assess risk.
• Required: Excellent collaboration and influence across cross-functional teams without direct authority.
• Required: Highly organized with analytical, problem-solving, and strategic thinking skills; ability to manage multiple projects.
• Required: Exceptional oral and written communication skills with learning agility, financial acumen, and budgeting experience.
• Required: Proficiency in using AI tools to drive efficiency and innovation.
• Preferred: Experience in the Psoriasis therapeutic market.
• Preferred: New product launch experience.
• Preferred: Knowledge of buy-and-bill reimbursement models and payer dynamics.
• Preferred: Skilled in complex biologics.

Education

• Bachelor's degree required, preferably in Biology, Marketing, Strategy, or Business Administration.

Additional Requirements

• Travel: Willingness to travel up to 50% of the time, including conferences on weekends, overnight programs, and key internal meetings.