Associate Director, Field Marketing - MA and NY

Role Summary

The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team, supporting Massachusetts, New York, and neighboring states. The role focuses on cultivating and sustaining long-term relationships with key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S., shaping and executing brand strategy through strategic partnerships and meaningful dialogue about the evolving treatment landscape. You will report to the Director, Head of HCP Engagements.

Responsibilities

• KOL Engagement: Identify, cultivate, and maintain long-term relationships with national and regional KOLs and Advanced Practice Providers in dermatology; develop and execute strategic engagement plans; ensure compliant, accurate, and balanced scientific communication; gather and analyze competitive intelligence; act as a liaison between KOLs and Takeda's leadership.
• Insight Generation: Capture and analyze customer and market insights to identify regional/national trends; share insights with cross-functional stakeholders to inform strategy and tactics; stay current on activities and communicate insights to inform brand planning.
• Advisory Boards: Plan, recruit, and execute advisory board meetings with KOLs to gather insights; conduct post-meeting debriefs and synthesize insights into actionable recommendations.
• Congress & Conferences: Support strategy and execution of national/regional congresses; attend events, synthesize insights, and organize KOL engagement opportunities; conduct post-congress debriefs.
• P2P Engagements: Lead partnerships with field leadership to optimize marketing strategies; identify educational needs and opportunities; develop speaker bureau programs with alignment on disease education and branding.
• Cross-functional Partnership: Serve as a strategic bridge between internal teams and external thought leaders; ensure compliant, well-organized activities; collaborate across functions without direct authority.

Qualifications

• Required: Bachelor's degree (Biology, Marketing, Strategy, or Business Administration preferred).
• Required: 10+ years of progressive marketing or sales experience in biopharmaceuticals, including at least 3 years in KOL management; proven experience developing engagement plans for thought leader management; experience with Speaker Bureau strategy (training, content development, national programs).
• Required: Strong leadership and collaboration skills; ability to influence cross-functional teams without direct authority; highly organized with strong analytical and strategic thinking abilities; excellent oral and written communication; familiarity with using AI tools to drive efficiency.
• Preferred: Experience in the Psoriasis therapeutic market; new product launch experience; knowledge of buy-and-bill reimbursement models and payer dynamics; proficiency with complex biologics.

Additional Requirements

• Travel up to 50% of the time, including conferences on weekends, overnight programs, and internal meetings.