Associate Director, Field Marketing - Georgia

Role Summary

The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team, supporting Georgia and neighboring states. The role focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in psoriasis across the U.S., shaping and executing brand strategy through strategic partnerships and meaningful dialogue about the evolving treatment landscape. This position positions Takeda as a leader in psoriasis and reports to the Director, Head of HCP Engagements.

Responsibilities

• KOL Engagement: Identify, cultivate, and maintain long-term relationships with national and regional KOLs and APPs in dermatology; develop and execute strategic engagement plans; ensure compliant, accurate, and balanced scientific communication; gather and analyze competitive intelligence; act as a liaison between KOLs and Takeda leadership.
• Insight Generation: Capture and analyze customer and market insights to identify regional and national trends; share insights with cross-functional stakeholders to inform strategy and tactics; stay current on activities and share structured insights with the team.
• Advisory Boards: Plan, develop, and execute advisory board meetings with KOLs; identify and recruit appropriate advisors; execute meetings to gather insights; synthesize insights into actionable recommendations.
• Congress and Conferences: Support strategy, planning, and execution of national and regional congresses; attend events within the geographic area and synthesize insights for internal stakeholders; organize engagement opportunities in alignment with objectives; conduct post-congress debriefs.
• P2P Engagements: Lead partnerships with field leadership to optimize marketing strategies; identify educational needs and initiate programs; support the development of the speaker bureau and ensure alignment on disease education and messaging.
• Cross-functional Partnership: Serve as a strategic bridge between internal teams and external thought leaders; ensure compliance and alignment of professional engagement activities; thrive in a cross-functional, collaborative environment and lead initiatives without formal authority.

Qualifications

• Required: Bachelor's degree is required, preferably in Biology, Marketing, Strategy, or Business Administration.
• Required: 10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in KOL management.
• Required: Proven experience in developing engagement plans for thought leader/KOL management and ability to liaise with external stakeholders.
• Required: Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
• Required: Strong leadership, collaboration, and influence across cross-functional teams without direct authority; highly organized with analytical and strategic thinking skills.
• Required: Excellent oral and written communication skills, learning agility, financial acumen, and budgeting experience; comfortable using AI tools to drive efficiency and innovation.
• Preferred: Experience in the psoriasis therapeutic market; new product launch experience; knowledge of buy-and-bill reimbursement models and payer dynamics; skilled with complex biologics.

Education

• Bachelor's degree (preferred fields: Biology, Marketing, Strategy, or Business Administration)

Skills

• Strategic planning and brand storytelling
• KOL/APP relationship management
• Cross-functional collaboration and influence
• Market insights and competitive intelligence
• Communication and presentation
• Speaker bureau development and advisory board management

Additional Requirements

• Travel up to 50% of the time, including weekends and overnight programs, within the assigned geographic territory