Associate Director, Field Marketing - Colorado / Washington

Role Summary

Associate Director, Field Marketing – Colorado / Washington is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team. The role focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S., shaping and executing brand strategy by driving strategic partnerships and facilitating dialogue around the treatment landscape.

Responsibilities

• Identify, cultivate, and maintain long-term relationships with national and regional KOLs and Advanced Practice Providers (APPs) in dermatology.
• Develop and execute strategic engagement plans aligned with brand objectives, serving as a SME in psoriasis disease management.
• Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders.
• Gather and analyze competitive intelligence to stay informed on KOL alignment, market drivers, and provider dynamics.
• Act as a liaison between KOLs and Takeda's leadership, facilitating strategic insights and opportunities.
• Capture and analyze customer and market insights to inform strategic decisions and market-entry planning.
• Share synthesized insights with cross-functional stakeholders to support marketing strategy, optimize resources, and drive brand performance.
• Stay current on market activities and share insights in a structured format with the broader team.
• Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management and treatment trends; recruit and engage appropriate advisors; synthesize insights into actionable recommendations.
• Plan and support national and regional congress strategy, engagement opportunities, and post-event debriefs.
• Lead partnerships with field leadership to optimize marketing strategies and address educational needs; contribute to speaker bureau development.
• Serve as a strategic bridge between internal teams and external thought leaders; ensure compliance and alignment of professional engagement activities.

Qualifications

• Minimum: Bachelor's degree in Biology, Marketing, Strategy, or Business Administration.
• 10+ years in marketing or sales within biopharmaceuticals, including at least 3 years in KOL management.
• Experience developing engagement plans for thought leader management; proficient with external stakeholder liaison.
• Experience in Speaker Bureau strategy, including training and program execution.
• Strong leadership, collaboration, and cross-functional influence without direct authority.
• Highly organized with analytical, problem-solving, and strategic thinking skills; ability to manage multiple projects.
• Excellent oral and written communication, with budgeting and financial acumen; adept with AI tools to drive efficiency.

Skills

• KOL and APP engagement
• Strategic brand planning and execution
• Scientific communication and compliance
• Market research and competitive intelligence
• Advisory board planning and facilitation
• Cross-functional collaboration and project management

Education

• Bachelor's degree required; preferred fields include Biology, Marketing, Strategy, or Business Administration.

Additional Requirements

• Travel up to 50% of the time (including weekends and overnights) within the assigned geographic area.