Associate Director, Digital Marketing

Role Summary

The Associate Director, Digital Marketing will spearhead digital and media efforts for three pre-commercial therapies. Reporting to the Senior Director, Digital Marketing, this role leads the Digital & Media team to shape and grow the pipeline. It is ideal for someone who thrives at the intersection of science, strategy, and storytelling, with experience in consumer research, channel planning, product launches, media investment, and hands-on media execution. You will guide the evolution of media, content, and channels for each pipeline therapy, ensuring strategies are tailored to healthcare professionals, patients, and scientific audiences, and collaborate closely with media, social, audience, and analytics SMEs, as well as cross-functional teams including medical affairs, brand marketing, and communications.

Responsibilities

• Develop and implement digital and media strategies across channels, including websites, email, SEO, organic social platforms and all paid media channels
• Monitor trends, community feedback, and industry developments to inform content and positioning
• Define and track owned channel KPIs using tools like Google Analytics, Search Console, and other platforms
• Represent client-side perspectives and strategies while working with agency partners to craft, finalize and approve media plans
• Ensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiences
• Advise brand marketing leads on translating complex scientific and clinical content into engaging and accessible digital formats
• Regularly test and optimize paid and owned UX based on performance data and behavioral insights

Qualifications

• 6+ years of relevant experience with a strong focus on paid media channels in the biotech, healthcare, or life sciences sectors
• Strong understanding of the scientific communication landscape and ability to work with technical content
• Experience managing SEO programs, content strategy, and website optimization in regulated environments
• Familiarity with healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices
• Skilled in analytics platforms and CMS systems; strong project management and cross-functional collaboration capabilities

Skills

• Analytics platforms and CMS systems
• Digital marketing strategy and execution
• Cross-functional collaboration and stakeholder management