Associate Director, Digital Marketing

Role Summary

Associate Director, Digital Marketing will lead the management of our web infrastructure across brand, corporate, and disease awareness sites. You will drive the roadmap for web platforms, oversee a growing tech stack, ensure performance, accessibility, compliance, and growth, and partner with marketing, communications, and digital media teams. This is a hybrid role based in San Francisco and Palo Alto with in-office collaboration requirements.

Responsibilities

• Own and evolve the multi-site roadmap: architecture, redesigns, upgrades, and strategic rollouts for all company web properties
• Manage day-to-day updates, enhancements, and performance monitoring with internal teams and agency partners
• Own and manage the web and digital marketing tech stack, including: Optimizely, Sanity, Next.js, Ostro, Peec.ai, Adthena, Fullstory, Jira, WPengine
• Ensure integrations between platforms are scalable, data is actionable, and tools are fully leveraged across campaigns and optimization work
• Build and implement A/B and multivariate tests working with Digital Marketing analytics lead to prioritize and manage roadmap and strategic vision
• Collaborate with analytics, SEO/SEM, and media teams to improve conversion paths, engagement, and organic growth
• Monitor site performance, uptime, and loading speed across devices; proactively resolve issues
• Oversee vendor relationships (development agencies, CMS integrators, testing and analytics providers)
• Lead budgeting, scoping, contracts, and procurement for all web-related tools and services
• Ensure compliance with ADA/WCAG, privacy (GDPR/CCPA), and biotech regulatory (MLR) standards
• Establish governance protocols for content updates, review processes, and user access
• Collaborate with IT, legal, and regulatory to maintain audit-ready workflows and secure infrastructure
• Coordinate with developers, designers, and UX teams to create user-first digital experiences

Qualifications

• Required: 8+ years of digital/web operations experience, including at least 3 years managing enterprise-level websites (biotech experience preferred)
• Required: Strong experience with modern web stacks: Next.js, headless CMS (e.g., Sanity), and integrated digital tools
• Required: Demonstrated ownership of experimentation (e.g., Optimizely), user analytics (e.g., Fullstory), and digital insights platforms (e.g., Peec.ai, Adthena)
• Required: Experience managing development sprints and roadmaps using Jira or similar PM platforms
• Required: Strategic thinker with execution and organizational skills
• Required: Ability to guide cross-functional teams and vendors in a matrixed environment
• Required: Data-driven mindset with a focus on growth, performance, and user experience
• Required: Excellent communication, prioritization, and documentation skills
• Preferred: Experience in biotech

Skills

• Next.js
• Headless CMS (Sanity)
• Optimizely (A/B testing)
• Fullstory (analytics)
• Peec.ai, Adthena (digital insights)
• Jira (project management)
• WPengine (web hosting)