Associate Director, Digital Marketing

Role Summary

Associate Director, Digital Marketing leads Digital & Media efforts for three pre-commercial therapies, reporting to the Senior Director, Digital Marketing. The role blends science, strategy, and storytelling with consumer research, channel planning, product launches, media investment, and on-the-ground media execution to evolve media, content, and channels for each pipeline therapy, tailored to healthcare professionals, patients, and scientific audiences. Collaboration with media, social, audience, and analytics SMEs, as well as cross-functional teams including medical affairs, brand marketing, and communications, is essential.

Responsibilities

• Develop and implement digital and media strategies across channels, including websites, email, SEO, organic social platforms and all paid media channels
• Monitor trends, community feedback, and industry developments to inform content and positioning
• Define and track owned channel KPIs using tools like Google Analytics, Search Console, and other platforms
• Represent client-side perspectives and strategies while working with agency partners to craft, finalize and approve media plans
• Ensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiences
• Advise brand marketing leads on translating complex scientific and clinical content into engaging and accessible digital formats
• Regularly test and optimize paid and owned UX based on performance data and behavioral insights
• Where you'll work: This is a hybrid role requiring in-office collaboration 2x per week in San Francisco and 1x per week in Palo Alto

Qualifications

• Required: 6+ years of relevant experience with a strong focus on paid media channels in the biotech, healthcare, or life sciences sectors
• Required: Strong understanding of the scientific communication landscape and ability to work with technical content
• Required: Experience managing SEO programs, content strategy, and website optimization in regulated environments
• Required: Familiarity with healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices
• Required: Skilled in analytics platforms and CMS systems; strong project management and cross-functional collaboration capabilities