Associate Director, Consumer Marketing - Respiratory

Role Summary

The Associate Director of Pulmonology Consumer Marketing leads the development and implementation of U.S. consumer marketing strategies for current and future respiratory indications. The role collaborates with cross-functional partners to ensure strategic alignment and execution and reports to the Senior Director, Pulmonology Consumer Marketing Lead. This position is based in Sleepy Hollow, NY, with a hybrid work arrangement requiring a minimum of four days on-site.

Responsibilities

• Develop the Consumer Pulmonology marketing strategy and ensure alignment with the overall brand strategy across all current and future Pulmonology indications.
• Collaborate effectively in a matrixed working environment and within a strategic alliance.
• Oversee media planning and buying across digital and offline channels, including TV/online video, programmatic and endemic display, social, and search.
• Effectively convey and advocate for the Consumer Pulmonology marketing strategy among key internal team members and throughout the alliance.
• Build and maintain a CRM platform across online and offline channels, and oversee the creation of email and other communications.
• Manage multiple agencies to build creative across the digital ecosystem (e.g., website, banners, social ads, emails).
• Foster strong partnerships with Sales, Medical Affairs, Corporate Communications, Market Research, Patient Support Services, Legal, and other cross-functional partners to ensure aligned objectives at Regeneron and across the alliance.
• Ensure that marketing processes and programs align with corporate guidance and regulatory, legal, and ethical guidelines.
• Monitor spend against budget and manage projects to agreed-upon timelines, budgets, and scope.

Qualifications

• Required: A bachelor’s degree; 10+ years of progressive industry or relevant professional experience in strategic roles with a focus on consumer omnichannel strategy and franchise management; willingness to work in a hybrid environment with a minimum of four days on-site in Sleepy Hollow, NY.
• Preferred: MBA; experience navigating and managing complex alliance partnerships; respiratory/immunology experience.

Skills

• Direct-to-consumer media planning and ROI analysis across DTC channels
• Digital media execution and CRM management, including working with creative agencies and regulatory review processes (e.g., MLR, JRC)
• Project management and ability to manage multiple priorities in a fast-paced environment
• Strategic, scientific, and analytical thinking with a focus on delivering results
• Strong communication and presentation skills, capable of articulating complex strategies to partners at all levels

Education

• Bachelor’s degree required
• MBA preferred