Associate Director, Consumer Marketing - Parkinson's Disease

Role Summary

The Associate Marketing Director works in concert with the Director of Marketing and serves as the indication lead for the team. This position will be responsible for leading the strategy and tactic development to drive key consumer marketing business initiatives. In this role, you will serve as the subject matter expert for the brand team, developing and articulating effective marketing strategies that are impactful, executable, easily communicated, and clinically supported for all areas of responsibility (product/indication/channel).

Responsibilities

• Collaborate with the Marketing Director and business leaders to build, manage and execute marketing plans to achieve business objectives and goals
• Drive and participate in business and marketing plans and process. Leverage core marketing capabilities in the creation and refinement of marketing plans.
• Lead development and manage execution of DTC tactics to drive brand awareness, acquisition, and conversion initiatives through a variety of channels. Broadcast/media experience is required
• Direct and manage projects including execution of marketing plans, initiatives and tasks. Deliver high-quality work product in a timely fashion (meets deadlines). Ensure that regulatory and compliance guidelines are followed.
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
• Lead the creation, management and terms of the scope of the agency. Provide clear direction, and aid in oversight of all aspects of agency relations.
• Understand and leverage trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan.
• Utilize various research methods (e.g., market surveys, focus groups, consumer interviews) to provide effective brand positioning and key points of differentiation into the marketplace.
• Lead and manage direct teams and external partnerships with all vendors.
• Influence business leaders and effectively collaborate cross-functionally to deliver business results.
• Manages one direct report
• Exhibits the AbbVie Ways of Working

Qualifications

• Required: Bachelor’s Degree
• Required: Proven marketing experience with increased proficiency in all marketing skills
• Required: Previous cross franchise/cross channel marketing experience
• Preferred: At least 8 years of relevant experience with a successful track record in marketing
• Preferred: Prior experience in pharmaceutical or CPG marketing
• Preferred: Strong leadership, communication and interpersonal skills, and an exceptional ability to work cross functionally with internal and external agency partners to achieve marketing goals; ability to lead without authority
• Preferred: Proficiency in core marketing capabilities such as creative development, value proposition, positioning, segmentation, investment optimization, agency management etc. Broadcast experience required
• Preferred: Strong communication, presentation and interpersonal skills
• Preferred: Knowledge of applicable regulations and standards affecting Pharmaceutical Products
• Preferred: Experience with Veeva
• Preferred: Executes highly effective working team meetings with internal and external partners and is visibly inclusive and transparent
• Preferred: Works collaboratively and proactively, maintain a high degree of planning, coordination & project management skills, demonstrated ability to problem solve & resolve conflict with diplomacy
• Preferred: Strong analytical and strategic marketing skills
• Preferred: Experience working within matrix-based teams and project management

Skills

• Strategic marketing leadership
• Cross-functional collaboration
• Brand positioning and differentiation
• Agency management and vendor relations
• Data-driven decision making and campaign measurement
• Communication and presentation
• Market research methods (surveys, focus groups, interviews)

Education

• Bachelor’s Degree