Associate Director, Consumer Marketing LYBALVI

Role Summary

The Associate Director of Consumer Marketing will be responsible for developing and implementing tactical marketing programs, primarily for consumers and caregivers, supporting the bipolar 1 disorder and schizophrenia indications of LYBALVI. This includes Direct-to-Consumer (DTC) strategy, media plan, content development, and analysis. The position requires an experienced and highly motivated individual with strong strategic and leadership capabilities.

Responsibilities

• Manages the execution of consumer promotional campaigns for LYBALVI
• Crafts actionable assignment briefs for creative agencies
• Manages the development of the consumer media plan, channel allocation, targeting and measurement required to deliver on business and brand objectives
• Understands the beliefs and behaviors of bipolar 1 and schizophrenia patients
• Has strong command of bipolar-1 and schizophrenia patient journeys
• Manages and reconciles consumer marketing budget including SOW approvals, change orders and accruals
• Partners with Director, Senior Management and agencies to forecast, analyze and optimize DTC spend across channels
• Guides branded and unbranded creative through the Medical, Legal and Regulatory review and approval process in Veeva PromoMats
• Collaborates with Market Research to continuously generate actionable patient insights from reoccurring and ad-hoc studies
• Ensures patient perspective is infused into HCP team strategies
• Manage other marketing initiatives as needed

Qualifications

• Required: Bachelor’s degree in marketing, business, science, or related field
• Required: 10+ years of professional marketing or related experience
• Preferred: 7+ years of marketing experience, with significant experience in DTC pharma/life sciences
• Preferred: Deep media/advertising planning and creative execution experience (TV, CTV, digital, social, display, SEM, audio)
• Preferred: Manage and influence innovative consumer projects through a matrixed organization
• Preferred: Translate brand plan marketing strategies into tactics activations
• Preferred: Strong ability to build and foster relationships through effective communication
• Preferred: Advanced analytical skills, integrating media performance data with marketing mix modeling, optimizing ROI and channel allocation
• Preferred: Demonstrated success managing ad agencies, and media/measurement partners
• Preferred: Experience with Veeva PromoMats

Additional Requirements

• Overnight travel