Associate Director, Consumer Marketing

Role Summary

Associate Director of Consumer Marketing at Takeda Pharmaceutical, based in Cambridge, MA. You will champion Takeda's culture and lead the delivery of the consumer marketing strategic plan for a new product launch, shaping and activating compelling DTC campaigns, and driving patient marketing initiatives to build awareness, deepen engagement, and support adherence across in-office and digital ecosystems. The role reports to the Director of Consumer Strategy & Marketing and emphasizes curiosity, adaptability, and the use of AI tools to drive efficiency and innovation.

Responsibilities

• Support the creation and implementation of patient-centric campaigns and messaging that are highly strategic and powerful across all channels.
• Develop full suite of core patient education materials, tools & resources (e.g., patient brochure, brand videos, doctor discussion guide, and in-office promotional assets, etc.).
• Ensure that all consumer campaigns and messages (branded & unbranded) are seamlessly designed and are in alignment with the overall brand strategy as well as HCP brand initiatives.
• Support the development of TV/CTV advertising and partner closely with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels.
• Contribute to identifying critical moments and barriers in the patient journey and design content and programs to overcome these barriers.
• Support the development of branding guidelines and core claims documentation to support consistency and excellence in execution across all channels.
• Leverage insights from patient ad boards and engage with advocacy groups to incorporate real patient perspectives into all marketing and campaign initiatives.
• Partner with Insights & Analytics to leverage patient insights across market research and analytics initiatives.
• Evaluate performance through campaign measurement frameworks and optimize marketing tactics based on marketing analytics, ROI, and other market research insights and analytics.

Qualifications

• Required:
  • Minimum BS/BA degree with MS/MBA preferred
  • 5+ years of consumer marketing experience; minimum 3+ years within the pharmaceutical industry.
  • Experience in consumer marketing strategy and tactic planning with the ability to communicate ideas to internal partners and external agencies.
  • Consumer marketing experience in media, including digital marketing, with the ideal candidate having broadcast media planning experience.
  • Experience leading cross-functional and agency teams.
  • Strong strategic, analytical, and communication skills with the ability to manage and influence innovative consumer projects through a matrixed organization.
  • Ability to manage multiple priorities, processes, timelines, and expectations of multiple stakeholder groups.
  • Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
  • Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
  • Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
  • A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.
• Preferred:
  • MBA
  • Pharma and/or consumer packaged goods industry experience
  • Commercial pharma experience in Psoriasis or Dermatology space, including an in-depth understanding of the disease state/therapeutic area, treatment paradigms, and future trends
  • New product launch experience