Role Summary
Associate Director, Channel Optimization Lead is a strategic role responsible for driving and supporting the channel strategy across Specialty Care, General Medicine & Established Products. This role evaluates distribution channels, performs data-driven analytics, and assesses the financial impact of channel decisions on Gross-to-Net (GTN). Collaborates cross-functionally to translate leadership strategies into actionable plans and develops KPI metrics to measure success across the portfolio.
Responsibilities
- Channel Performance Monitoring and Optimization: Analyze and monitor channel performance, identify opportunities for process improvements, cost reductions, and efficiency gains.
- Establish KPIs and metrics to track channel success and support data-driven decisions to enhance performance.
- Utilize data and analytics to monitor channel KPIs, assess ROI, and make recommendations for adjustments in channel strategy.
- Proactively monitor and analyze business performance to assess channel effectiveness.
Channel Strategy Effectiveness
- Identify and evaluate new and existing channel opportunities (enhanced services), assessing growth potential and alignment with objectives.
- Develop and refine channel partner programs to improve conversion, adherence, time to fill, and patient journey from prescription to dispensed product.
- Develop contracting strategy around data, enhanced services, service level agreements, and KPIs.
Collaboration And Stakeholder Management
- Work cross-functionally with Operations, Account Directors, Finance, Contracting, and Customer Support to align on channel objectives and execution.
- Build and maintain relationships with key channel partners, distributors, and external stakeholders to drive collaboration.
- Provide leadership and support to channel teams to ensure consistent execution of channel programs.
Budgeting And Forecasting
- Develop annual budgets and forecasts for channel operations aligned with business objectives.
- Support Brand Financial / Gross to Net projections by aligning programs with positive ROI results.
About You
Required Qualifications
- BachelorβΓΓ΄s degree required, advanced degree a plus
- 7+ years of pharmaceutical industry experience preferred
- Experience in Trade, Specialty Distribution or Finance
- Strong analytical and project management skills with proficiency in MS Word, Excel and PowerPoint
- Knowledge of channel distribution and data (SHIFT, 852 and 867 data) and ability to analyze channel product flow
- Knowledge of the U.S. healthcare system, distribution, market access
- Strong written and verbal communication skills with executive presence
- Ability to manage multiple priorities and timelines
- Approximately 50% travel
Preferred Qualifications
- Broad understanding of the US healthcare environment, especially Market Access
- Experience with biopharmaceutical specialty products in various distribution models
- Knowledge of Specialty channel distribution models and channel economics
- Brand/product marketing knowledge to inform tools and tactics during product launches for the specialty channel
- Networking capabilities to collaborate with different teams, departments, customers and vendors