Associate Director, Business Analytics - Migraine

Role Summary

The Associate Director, Business Analytics - Migraine will develop and deploy analytic solutions based on business needs for the Migraine brands to pull through brand strategy and tactics at a national and sub-national level. The role focuses on executing the analytical plan, deriving findings from physician and patient analytics to strengthen commercial understanding of subnational dynamics and performance, and using analytic insights to identify actionable opportunities to enhance performance.

Responsibilities

• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
• Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
• Integrally involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan, and long-range plan deliverables
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g., cost, risk, business impact) and key technical criteria (e.g., reliability, validity, and predictability)
• Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions

Qualifications

• Required: Bachelor’s Degree, with a concentration in marketing/sales/quantitative analysis preferred. Advanced degree preferred
• Required: 10+ years of relevant experience in quantitative analysis of sales and marketing information, including use of this information in the development of business plans and strategies
• Preferred: Experience within the Pharma/Biotech industry
• Preferred: 1-2 years people leadership experience
• Required: Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving; experience with current Analytics/Machine Learning methods
• Preferred: Advanced experience with 3rd party pharmaceutical data sources (e.g., IQVIA/SHS Sales Data) and specialty pharmacy data; experience in one or multiple analytic domains (promo optimization, digital, launch support, etc.)
• Required: Deep hands-on expertise in current analytical methods & tools (including machine learning)
• Required: Advanced communication and influencing skills
• Required: Advanced agility, project management and prioritization skills
• Required: Advanced vendor management skills
• Required: Proven ability to collaborate effectively and influence in a matrixed organization
• Required: High motivation, strong work-ethic and positive attitude under tight timelines

Skills

• Analytical modeling and machine learning
• Strategic thinking and business acumen
• Cross-functional collaboration and influence
• Communication and presentation at multiple organizational levels
• Project management and prioritization

Education

• Bachelor’s Degree required; concentration in marketing/sales/quantitative analysis preferred. Advanced degree preferred.