Associate Director, Brand Marketing

Role Summary

Associate Director, Brand Marketing will lead the development and commercialization of key tactics across fibromyalgia and migraine assets. This role develops tactics across HCP and Consumer/Patient audiences aligned to strategy across personal and non-personal promotion, digital media, communications/PR, and other channels. It requires the ability to work independently and cross-functionally with field sales, medical affairs, commercial strategy/operations, market access, and the Promotional Review Committee, and will report to the Director, Brand Marketing from the Berkeley Heights, NJ office.

Responsibilities

• Maintain detailed understanding of disease and competitive marketplace
• Manage a team of agency partners to ensure tactics are delivered on-strategy, on-time, and on-budget
• Work with full marketing team to support commercialization efforts and help think through how to do ordinary things in extraordinary ways

Qualifications

• Bachelor's Degree (BA/BS) in Business/Marketing or related disciplines
• Master's Degree (MBA) preferred
• 7+ years of Pharmaceutical or Biotech Marketing experience
• Experience working with or within advertising agencies of record
• Experience with recent product/indication launch
• Experience working with Key Opinion Leaders
• Experience in pharmaceutical sales preferred
• CNS, Primary care, rheumatology, and/or pain specialty experience preferred

Skills

• Track record of successfully achieving business goals
• Excellent interpersonal, oral, and written communication skills
• Strong project management skills with ability to manage multiple priorities
• Strong understanding of marketing business processes and pharmaceutical regulatory requirements
• Experience working with field-based sales force and market access issues and trends
• Experience working with Key Opinion Leaders
• Experience in pharmaceutical sales
• CNS, Primary care, rheumatology, and/or pain specialty experience

Education

• Bachelor's Degree (BA/BS) in Business/Marketing or related disciplines
• Master's Degree (MBA) preferred