Associate Director, Brand Excellence — On-Market
AbbVie
August 31, 2026
Remote friendly (Florham Park, NJ)
United States
$141,500 - $268,500 USD yearly
Marketing
Brand Excellence, Associate Director — On-Market
Key Responsibilities
- Drive on-market strategy and tactical excellence across the US Area; connect Integrated Brand Teams (IBTs) to scale best practices, strengthen strategic planning rigor, and advance commercial and MHI collaboration.
- Lead adoption of the 1-7-5 brand planning approach, including the 7 anchors, Patient Journey, and integration of AI.
- Champion omnichannel and AI adoption across on-market IBTs to improve insights, decision-making, and strategic alignment during the annual planning cycle.
- Continuously modernize planning processes in response to market dynamics and evolving FDA guidance.
- Develop annual external-environment perspectives for IBTs (market events, competitive dynamics, healthcare shifts).
- Create AI agents and incorporate best practices as brand planning assistants.
- Educate and onboard Brand Planning Champions and new IBT members; support transitions from Launch phase.
- Analyze operational gaps and build tools/frameworks to improve IBT agility and efficiency; lead cross-functional working groups to maximize commercial/MHI collaboration.
- Serve as single point of contact between on-market IBTs and the Project Manager Team; maintain SharePoint and communication channels.
Qualifications
- Bachelor’s degree or equivalent (advanced degree preferred).
- Prior AbbVie brand planning experience required.
- Deep expertise in the 1-7-5 planning process.
- Strong analytical, communication, project, and matrix management skills; ability to influence without direct authority.
Benefits (if applicable)
- Paid time off, medical/dental/vision insurance, and 401(k); eligible for long-term incentive programs.
Key Responsibilities
- Drive on-market strategy and tactical excellence across the US Area; connect Integrated Brand Teams (IBTs) to scale best practices, strengthen strategic planning rigor, and advance commercial and MHI collaboration.
- Lead adoption of the 1-7-5 brand planning approach, including the 7 anchors, Patient Journey, and integration of AI.
- Champion omnichannel and AI adoption across on-market IBTs to improve insights, decision-making, and strategic alignment during the annual planning cycle.
- Continuously modernize planning processes in response to market dynamics and evolving FDA guidance.
- Develop annual external-environment perspectives for IBTs (market events, competitive dynamics, healthcare shifts).
- Create AI agents and incorporate best practices as brand planning assistants.
- Educate and onboard Brand Planning Champions and new IBT members; support transitions from Launch phase.
- Analyze operational gaps and build tools/frameworks to improve IBT agility and efficiency; lead cross-functional working groups to maximize commercial/MHI collaboration.
- Serve as single point of contact between on-market IBTs and the Project Manager Team; maintain SharePoint and communication channels.
Qualifications
- Bachelor’s degree or equivalent (advanced degree preferred).
- Prior AbbVie brand planning experience required.
- Deep expertise in the 1-7-5 planning process.
- Strong analytical, communication, project, and matrix management skills; ability to influence without direct authority.
Benefits (if applicable)
- Paid time off, medical/dental/vision insurance, and 401(k); eligible for long-term incentive programs.