Associate Director, Brand Capabilities

Role Summary

Associate Director of Brand Capabilities will drive brand excellence initiatives, foster a culture of continuous improvement and adaptability, and collaborate with brand leadership and cross-functional partners to deliver capabilities and business solutions that enable commercial excellence. The role requires strong strategic thinking, problem-solving, and the ability to influence stakeholders at all levels. Location: Cambridge, MA or Lexington, MA.

Responsibilities

• Partner and advise brand and launch teams and their cross functional partners on marketing capabilities such as Product Positioning, Insights Generation, Brand Planning, Customer Engagement and Measurement
• Identify capability and learning needs with brand partners
• Facilitate connections and sharing of best practices across the USBU
• Work directly with launch teams to develop the needed brand capabilities and business outputs for launch
• Parlay marketing subject matter expertise into the learning environment by identifying new learning modalities, creating curriculum and upskilling marketers
• Identify competency and capability development opportunities with brand team colleagues and partner on solutions
• Collaborate and support the ongoing development and execution of the brand capabilities roadmap
• Influence and foster change management elements through initiatives such as community of practice, communications, best practice sharing etc.
• Manage resource requirements, project plans and budget
• Measure results to assess impact and improve future initiatives
• Implement development plans and training to achieve business objectives

Qualifications

• Required: Minimum BS/BA degree with MS/MBA preferred
• Required: Minimum of 8 years of marketing & brand experience through a variety of marketing roles
• Required: Ability to influence senior-level management and key stakeholders
• Required: Ability to set priorities, deliver on deadlines and develop workflow processes and tasks in an evolving, dynamic marketplace
• Required: Strong analytical skills and budget management experience
• Required: Excellent interpersonal and communication skills necessary to lead through change and influence without authority
• Required: Ability to demonstrate strategic and critical thinking, as well as problem solving skills
• Required: Strong organizational, planning and project management skills—ability to set priorities, meet deadlines and develop workflow processes and tasks for multiple projects
• Required: Track record of successful leadership, management, and development of small to medium, multi-disciplinary dispersed teams; strong talent judgment
• Preferred: Experience across stages of a brand’s life cycle (launch, growth and end of life cycle)
• Preferred: Experience leading annual Brand Planning
• Preferred: Minimum of 5 years of experience in the pharmaceutical, immunology, biologic/biotech, or medical industry

Education

• No additional education details provided