Associate Director, Brand Capabilities

Role Summary

Associate Director, Brand Capabilities at Takeda Pharmaceutical. Location: Cambridge, MA or Lexington, MA. The role is part of the Brand Capabilities Team within Commercial Learning & Development and collaborates with cross-functional partners to develop and measure capabilities that drive brand excellence and commercial performance.

Responsibilities

• Partner and advise brand and launch teams and their cross functional partners on marketing capabilities such as Product Positioning, Insights Generation, Brand Planning, Customer Engagement and Measurement
• Identify capability and learning needs with brand partners
• Facilitate connections and sharing of best practices across the USBU
• Work directly with launch teams to develop the needed brand capabilities and business outputs for launch
• Parlay marketing subject matter expertise into the learning environment by identifying new learning modalities, creating curriculum and upskilling marketers
• Identify competency and capability development opportunities with brand team colleagues and partner on solutions
• Collaborate and support the ongoing development and execution of the brand capabilities roadmap
• Influence and foster change management elements through initiatives such as community of practice, communications, best practice sharing etc.
• Manage resource requirements, project plans and budget
• Measure results to assess impact and improve future initiatives
• Implement development plans and training to achieve business objectives

Qualifications

• Required: Minimum BS/BA; MS/MBA preferred
• Minimum of 8 years of marketing & brand experience across diverse roles
• Ability to influence senior-level management and key stakeholders
• Ability to set priorities, meet deadlines, and develop workflow processes in a dynamic marketplace
• Strong analytical skills and budget management experience
• Excellent interpersonal and communication skills to lead through change and influence without authority
• Strategic and critical thinking with strong problem-solving skills
• Strong organizational, planning and project management skills for multiple projects
• Track record of leadership and development of small to medium, multi-disciplinary dispersed teams

Preferred

• Experience across stages of a brand‚Äôs life cycle (launch, growth, end of life)
• Experience leading annual Brand Planning
• Minimum of 5 years in the pharmaceutical, immunology, biologic/biotech, or medical industry

Education

• BS/BA with MS/MBA preferred

Additional Requirements

• Location: Lexington, MA