Associate Director, Analytics & Insights Lead

Role Summary

The Associate Director, Analytics & Insights Lead is responsible for shaping and communicating insights-driven, analytics-based recommendations to support business decisions and actions. The role applies advanced analytics methodologies to generate novel insights, develop patient journey models, and lead market research efforts to enhance brand understanding in oncology, working within a matrix team to share insights and drive cross-functional collaboration. The position develops national dashboards to track key brand metrics and represents the voice of the customer to inform strategic decisions.

Responsibilities

• Shape and communicate insights-driven, analytics-based recommendations to support business decisions and plans of actions
• Apply cutting edge advanced analytics methodologies to generate novel insights and actions, such as predictive analytics or leveraging machine learning methodologies to uncover opportunities and identify performance drivers
• Execute and implement analytical solutions in support of business opportunity and risk assessment, promotion response and return on investment analytics
• Develop the Patient Journey Mapping - Build and analyze models that reflect real-world patient experiences and barriers to treatment
• Use AI to personalize content, automate insights, and suggest “Next Best Actions” for HCP and patient engagement
• Lead Primary Market Research efforts that enhance the oncology brand teams’ knowledge regarding the product attitudes and usage, market dynamics, and competition
• Work in a matrix team to contribute and co-lead cross-functional Team Meetings and National Business Review meetings, which serve as a strategic platform to share market insights and performance updates and enhance collaborative insights sharing across the franchise
• Develop dashboards to track and analyze key brand metrics nationally utilizing PowerBI; providing the Franchise, marketing and sales leadership with key national-level data required to successfully manage the business
• Represent the voice of the customer (e.g., physicians, patients) to the organization by maintaining and communicating a holistic understanding of the marketplace synthesized from an array of primary and secondary sources
• Contribute to team meetings with analytical support, brand planning analysis, patient segmentation analyses, promotional effectiveness analyses, and other advanced analyses as required for brand performance assessment/management
• Evaluate product utilization data (internal and external) at the national level to reveal brand performance insights; work closely with IS, Market Access, Sales Ops and Data Strategy to identify key data sets and technology priorities to deliver key insights for the business

Qualifications

• BA or BS with a concentration in Life Sciences, Business or Mathematics; MBA or other advanced degree preferred
• 6 years+ progressive experience in strategic analysis, planning, market research and analytics
• The candidate should be a highly collaborative, team-oriented individual with solid communication and analytical skills including the ability to present to large audiences and leadership skills to initiate, oversee and drive impactful projects in a timely manner
• The candidate should be able to demonstrate good judgment and have evidence of strong analytical, problem solving, strategic thinking, planning, and project management skills
• Contribute to strategic insights sharing across the franchise
• Exceptional analytical capabilities, including the ability to manipulate large data sets and apply advanced analytical methodologies, as well as strong market research experience
• Proven ability to translate complex data into strategic insights and clearly communicate findings to a range of stakeholders
• Excellent project management and organizational skills; capable of handling multiple projects under tight deadlines
• Strong interpersonal skills and a collaborative approach to working with cross-functional teams and external vendors
• Continuously build expertise in commercial analytics, forecasting, and market research by staying current with tools, data sources, and best practices
• Experience with Power BI or similar visualization tools is a plus
• Familiarity with pharmaceutical data sources including prescriber data, chargebacks, EMR and specialty pharmacy metrics is preferred
• Strong communication skills at all levels of the organization
• A&I leadership experience, ideally within oncology or other complex therapeutic areas
• Excellent analytical skills and the ability to translate the data and learning into actionable recommendations for business growth, in-depth knowledge of common analytical tools, including Excel and PowerBI
• Track record of being a collaborative team player, and adaptive to meeting the needs of a growing business
• Deep-experience with Oncology data sources (e.g., Claims, EHR)
• Demonstrated ability to influence senior management and key business partners

Education

• BA or BS with a concentration in Life Sciences, Business or Mathematics; MBA or other advanced degree preferred

Additional Requirements

• Occasional mobility within an office environment
• Routinely sitting for extended periods
• Constantly operating a computer, printer, telephone, and other similar office machinery
• Frequent computer use at workstation
• May move from one work location to another occasionally
• Responsibilities may require a work schedule that may include working outside of “normal” work hours, to meet business demands
• Occasional public contact requiring appropriate business apparel