Role Summary
Lead analytics, insights, and market research to support strategic decision-making for oncology/therapeutic areas. Develop and communicate analytics-driven recommendations, build dashboards, and contribute to cross-functional teams to drive brand performance and patient insights.
Responsibilities
- Shape and communicate insights-driven, analytics-based recommendations to support business decisions and plans of actions
- Apply advanced analytics methodologies to generate novel insights and actions, such as predictive analytics or leveraging machine learning to uncover opportunities and identify performance drivers
- Execute and implement analytical solutions in support of business opportunity and risk assessment, promotion response, and return on investment analytics
- Develop the Patient Journey Mapping by building and analyzing models that reflect real-world patient experiences and barriers to treatment
- Use AI to personalize content, automate insights, and suggest โNext Best Actionsโ for HCP and patient engagement
- Lead Primary Market Research efforts that enhance the oncology brand teamsโ knowledge regarding product attitudes, usage, market dynamics, and competition
- Work in a matrix team to contribute and co-lead cross-functional Team Meetings and National Business Review meetings to share market insights and performance updates across the franchise
- Develop dashboards to track and analyze key brand metrics nationally utilizing Power BI; provide leadership with national-level data to manage the business
- Represent the voice of the customer (physicians, patients) by maintaining and communicating a holistic understanding of the marketplace from primary and secondary sources
- Contribute to team meetings with analytical support, brand planning analysis, patient segmentation analyses, promotional effectiveness analyses, and other advanced analyses for brand performance assessment/management
- Evaluate product utilization data (internal and external) at the national level to reveal brand performance insights; collaborate with Is, Market Access, Sales Ops, and Data Strategy to identify key data sets and technology priorities
Qualifications
- BA or BS with a concentration in Life Sciences, Business or Mathematics; MBA or other advanced degree preferred
- 6+ years progressive experience in strategic analysis, planning, market research, and analytics
- Highly collaborative, team-oriented with strong communication and analytical skills; able to present to large audiences and drive impactful projects
- Good judgment with strong analytical, problem-solving, strategic thinking, planning, and project management skills
- Ability to share strategic insights across the franchise
- Exceptional analytical capabilities, including handling large data sets and applying advanced methodologies; strong market research experience
- Proven ability to translate complex data into strategic insights and communicate findings to stakeholders
- Excellent project management and organizational skills; able to handle multiple projects under tight deadlines
- Strong interpersonal skills and a collaborative approach with cross-functional teams and external vendors
- Continuously build expertise in commercial analytics, forecasting, and market research; stay current with tools and data sources
- Experience with Power BI or similar visualization tools is a plus
- Familiarity with pharmaceutical data sources including prescriber data, chargebacks, EMR, and specialty pharmacy metrics is preferred
- Strong communication skills at all levels of the organization
- Experience in leadership within oncology or other complex therapeutic areas
- Excellent ability to translate data into actionable recommendations for business growth; proficient with Excel and Power BI
- Collaborative team player with adaptability to a growing business
- Deep experience with oncology data sources (e.g., Claims, EHR)
- Demonstrated ability to influence senior management and key business partners
Education
- BA/BS in Life Sciences, Business, or Mathematics; MBA or advanced degree preferred
Additional Requirements
- Occasional mobility within an office environment
- Routinely sitting for extended periods
- Constantly operating a computer, printer, telephone, and office machinery
- Frequent computer use at workstation; may move between locations occasionally
- Work may extend beyond normal hours to meet business demands
- Occasional public contact requiring appropriate business attire