Associate Director, Access Marketing Strategy and Experience

Role Summary

The Associate Director, Access Marketing Strategy and Experience shapes the access experience for a dermatology launch, leading strategies to establish perceptions of product access and enhance market access acumen across the commercial organization. You will define access-intentional communications strategy, field readiness, and community engagement to prepare Takeda to meet patient needs in plaque psoriasis. Reports to the Director, Head of Access Marketing.

Responsibilities

• Lead promotional strategy for product access, focusing on channels engaging providers and provider entities
• Lead marketing strategies supporting product trial and pre-prescription engagement
• Set access-intentional learning objectives for market research, competitive intelligence, and industry trend tracking
• Communicate effectively with stakeholders to ensure alignment with business objectives
• Manage product planning, development, and P&L activities with marketing counterparts
• Manage creative agency to develop and distribute promotional materials
• Set objectives, delegate tasks, and ensure operational success with senior management reviews
• Influence organizational goals and policies through strategic marketing initiatives
• Independently develop and communicate value propositions and business cases in routine and moderately complex situations
• Demonstrate strong leadership and communication skills with a high level of influence and trust
• Demonstrate excellent interpersonal skills and adaptability in interactions with internal and external collaborators

Field Readiness and Access Acumen

• Lead marketing plan to upskill the organization on access acumen, capabilities, and market access environment
• Lead and manage cross-functional teams to enhance performance and collaboration

Community Engagement

• Lead access marketing engagement with external advisory groups and partner organizations
• Maintain frequent communication with peers and customers to influence organizational goals

Qualifications

• Required: Bachelor’s degree
• Required: 8+ years of commercial biopharmaceutical experience with substantial expertise in market access-related channels
• Required: 2+ years in leadership roles with increasing responsibility in marketing or sales within biopharmaceuticals
• Required: Experience leading strategic initiatives with enterprise-level visibility and impact
• Required: Experience in brand/product management, guiding brand positioning and partnering with field-based teams for access communications
• Required: Ability to influence others and lead strategic initiatives with minimal guidance
• Required: Understanding of managed care concepts and ability to apply them in routine situations
• Required: Strong leadership, strategic thinking, organizational, analytical, problem-solving, and communication skills
• Required: Ability to manage multiple projects and travel as needed

Preferred

• Advanced degree in business, pharmacy, or health economics
• Experience in Psoriasis (PsO) therapeutic market
• New product launch experience
• Experience with US drug channel stakeholders (payers, PBMs, IDNs, GPOs)
• Knowledge of buy-and-bill reimbursement models and payer dynamics

Education

• Bachelor’s degree required; advanced degree preferred