Associate Digital Marketing Director – Web/Email

Role Summary

The Associate Director, Digital Marketing will be a key member of the Exelixis digital marketing team, reporting to the Director of Digital Marketing. This role will develop and execute strategically aligned non-personal tactics within web and email channels, partnering closely with media-focused teammates. It involves planning and delivering high-quality, timely digital customer experiences across key channels, working with promo marketing, legal, regulatory, BI, and technology/CSAO partners. The role also owns creative brief development and business requirements gathering for external agencies and internal partners. The ideal candidate has a strong pharma marketing and digital background and understands how to use technology and data to achieve brand objectives for a pharmaceutical product with multiple indications.

Responsibilities

• Plan and manage promotional website and email tactics that drive increased awareness of CABOMETYX for multiple FDA-approved indications and prepare for the launch of zanzalinitinib (pending FDA approval)
• Develop and execute brand digital assets on time and on budget, in collaboration with promo marketing, legal, regulatory, BI, and technology/CSAO partners
• Translate marketing messaging and strategy into integrated, multi-channel marketing tactics
• Manage agency partners to ensure high-quality strategy, content, and execution
• Analyze web and email KPIs, conduct A/B testing, and suggest changes to web pages, emails, and subject lines to boost KPI performance
• Partner with GI + GU Marketing, Sales, Market Access to ensure consistent messaging and customer experience across all digital assets
• Develop A/B testing plans and content requirements for campaign optimization
• Seek opportunities to optimize, test, or advance new capabilities and share learnings across the organization
• Ensure successful alignment of digital programs to brand goals and regulatory compliance
• Lead the tactic submission for RAMP review and approval, coaching agencies on the process. Manage approval of digital marketing materials with Regulatory, Legal, and Medical
• Partner with data analytics team and agencies on marketing data warehouse and performance dashboards for reporting NPP data and KPIs across channels
• Provide expertise on digital trends in the marketplace, and assess new opportunities as they come to see overarching fit to our strategic plan

Qualifications

• Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
• Digital marketing experience across patient and healthcare professional audiences, including online media (SEO/SEM/display), lead gen, web, mobile, social, CRM, non-personal and field promotion channels
• Oncology product launch experience (Preferred)

Skills

• Proven work experience as a Digital marketing strategist or Digital marketing manager
• Extensive knowledge of pharmaceutical/biotech digital marketing; creative and insights-driven, adept at delivering ideas, content, and metrics
• Strong organizational and time management skills; proven abilities to effectively manage and complete multiple priorities and projects
• Exceptional agency management to drive projects forward, help identify and remove roadblocks
• Proven ability to work with cross-functional teams and demonstrate strong collaboration skills
• Reporting and analytics experience across media and digital channels
• Hands on experience with online marketing tools and practices
• Talent for blending innovation with pragmatic execution
• Ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
• Strong presentation, verbal and written communication skills
• Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
• Some business travel is required
• Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors; may also work on complex issues requiring in-depth evaluation of variable factors
• Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results
• Networks with key contacts outside own area of expertise

Education

• Bachelor’s degree in related discipline and 11 years of related experience; or
• Master’s degree in related discipline and 9 years of related experience; or
• Equivalent combination of education and experience

Additional Requirements

• Travel: ~25% (business travel)