Associate Brand Manager, Bovaer

Role Summary

Associate Brand Manager, Bovaer. Support the execution of key brand initiatives, lead or contribute to Bovaer strategy, and collaborate with suppliers, agencies, and cross-functional teams to drive adoption and market impact.

Responsibilities

• Execute and optimize the US Bovaer marketing plan to drive adoption and demand across producers and emissions-reduction buyers with consistent, audience-specific messaging.
• Develop, route/approve, and deploy creative and content (digital, social, web, PR); manage Bovaer and sustainability website content; and activate campaigns for the emissions reductions marketplace.
• Lead event activations within the broader dairy industry plan and coordinate cross-functionally (sales, technical, channel marketing) to enable the nutritionist strategy, education, availability, and barrier removal for Elite/feed mills.
• Manage agencies and external partners to deliver programs; own implementation of incentives/programs (e.g., Advantage); and support the Bovaer Brand Manager on key initiatives.
• Enhance measurement and reporting by leveraging internal and external data sources; collaborate with the Dairy Marketing Team on portfolio opportunities.

Qualifications

• Required: Education: Equivalent relevant experience to a Bachelor’s degree
• Required: Experience: Demonstrated experience in working effectively with teams and various functional areas such as research, development, marketing services, finance, customer service, and business development.
• Required: Top skills include Influential communication and collaborative leadership (strong verbal/written/interpersonal communication; ability to influence and deliver through others; customer-centric team player) and results-driven execution and prioritization in dynamic environments (excellent organization and implementation; manages multiple complex projects; accountable and action-oriented; thrives amid change and ambiguity).
• Preferred: Bachelor’s Degree in Business, Marketing, Science or other related field
• Preferred: 2+ years marketing experience or related field
• Preferred: Dairy and/or farm animal experience/knowledge

Skills

• Influential communication
• Collaborative leadership
• Customer-centric teamwork
• Results-driven execution
• Project prioritization and management in dynamic environments

Education

• Bachelor’s degree or equivalent relevant experience

Additional Requirements

• Travel: 20%
• Location: Hybrid work environment at Indianapolis, IN (Global Elanco Headquarters)