Associate Brand Manager, Benefiber

Role Summary

Associate Brand Manager, Benefiber at Haleon. Responsibilities include planning, implementing, analyzing and optimizing all promotion marketing activities to ensure activations align with brand strategies and goals. The role involves leading continuous improvement across marketing activities to drive sales lift and supports development of brand strategy and programs.

Responsibilities

• Assist in the development of short- and medium-term brand strategy for Benefiber
• Support Social Connected Commerce to drive consumers down the purchase funnel
• Measure performance and identify drivers and drainers across the business to drive marketing effectiveness and consumption growth
• Partner with cross functional teams to deliver best in class forecasting
• Develop strategies, tactics, and lead execution of national brand programs, including consumer promotion, social media, digital ecosystem management, and shopper programs designed to engage consumers at retail
• Develop and manage all packaging graphics updates
• Help drive e-commerce strategy and tactics in line with brand strategy
• Help execution of robust innovation pipeline
• The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week

Qualifications

• Required: Bachelor's Degree in business and/or marketing
• Required: 2+ years prior industry experience in consumer product goods (CPG) or pharmaceutical
• Preferred: MBA
• Preferred: Demonstrated analytical ability to understand and report data to drive business decisions
• Preferred: Previous experience working with and/or managing vendors and agency partners
• Preferred: Experience in Revenue growth management, route-to-market planning and analysis, category or shopper marketing, CPG sales, P&L analysis and performance against plan, brand/package contribution, brand portfolio management
• Preferred: Project Management Experience
• Preferred: Digital & Influencer Marketing Experience
• Preferred: Commercialization Experience (New Item Launch Experience)

Skills

• Brand strategy development
• Marketing analytics and performance measurement
• Cross-functional collaboration
• Forecasting and planning
• Packaging development
• E-commerce strategy
• Innovation pipeline management

Education

• Bachelor's Degree in business and/or marketing