Assoc. Director, Marketing Operations

Role Summary

The Associate Director, Marketing Operations leads a sub-function team responsible for driving operational excellence across the marketing content lifecycle, managing cross-functional governance frameworks and ensuring enterprise content enablement. This tactical leader recommends strategic direction for Marketing Operations, oversees critical technology platforms and vendor relationships, and implements innovative solutions that impact multiple commercial operations. The role requires deep expertise in marketing operations to establish scalable processes, ensure regulatory compliance, and champion advanced technologies that enhance content creation efficiency across the organization.

Responsibilities

• Lead and develop a sub-function team responsible for Marketing Operations and Enterprise Content Capabilities, providing mentoring and career development guidance
• Recommend strategic direction for Marketing Operations and participate in formulating strategic plans for the broader commercial organization
• Oversee Promotional Review Committee (PRC) operations and governance, while driving continuous improvement and cross-functional alignment across therapeutics
• Drive development and implementation of enterprise content capabilities encompassing traditional and modular content approaches
• Lead evaluation and integration of technology platforms including promotional review and digital asset management systems (ex. Vault PromoMats) and workflow management tools (ex. Adobe Workfront)
• Oversee print production and fulfillment operations, including new capabilities, vendor relationships, inventory optimization, and budget oversight
• Champion adoption of innovative solutions including AI and advanced technologies to enhance content creation efficiency
• Partner with cross-functional leadership to provide strategic insights through performance dashboards and metrics analysis
• Establish and track operational KPIs, utilizing critical thinking and analytical skills to implement solutions with broad functional impact
• Develop scalable processes and best practices that impact multiple operations within the commercial organization
• Ensure compliance with regulatory requirements and internal policies for all promotional content through robust frameworks
• Identify and implement process improvements to optimize material lifecycle and drive operational efficiencies
• Build organizational capabilities and provide training to internal stakeholders and agency partners on systems, tools, and best practices to enhance competencies and drive continuous improvement
• Monitor industry trends and emerging technologies to continuously evolve content capabilities
• Other duties as assigned

Qualifications

• BS/BA degree in marketing, communications, or life sciences and 10+ years of relevant experience or equivalent experience, training, and/or certification OR
• Master’s degree and 8+ related experience OR
• Deep expertise in Marketing Operations with comprehensive understanding of pharmaceutical marketing processes, promotional review requirements, and commercial best practices
• In-depth knowledge of enterprise content management systems, digital asset management platforms (e.g., Vault PromoMats), and workflow automation tools (e.g., Adobe Workfront)
• Strong understanding of regulatory requirements for pharmaceutical promotional materials, including FDA guidelines and internal compliance frameworks
• Expertise in print production operations, vendor management, inventory optimization, and budget oversight principles
• Working knowledge of emerging technologies including AI applications for content creation and marketing automation
• Thorough understanding of cross-functional commercial operations and how Marketing Operations integrates with broader business objectives
• Knowledge of performance metrics, KPI development, and data visualization best practices for operational dashboards
• Proven track record of leading and developing teams, with demonstrated ability to mentor and guide career development
• Experience managing Promotional Review Committee operations and driving cross-functional governance processes
• Hands-on experience implementing and optimizing marketing technology platforms and enterprise content management systems
• Demonstrated success in vendor relationship management and operational budget oversight
• Strong analytical thinking and problem-solving skills with ability to translate complex data into actionable insights
• Excellent communication and influencing skills with ability to collaborate effectively with senior leadership and cross-functional stakeholders
• Track record of driving process improvements and implementing scalable solutions with broad organizational impact
• Experience integrating innovative technologies and leading change management initiatives
• Previous experience in pharmaceutical or biotechnology industry strongly preferred

Skills

• Operational leadership
• Marketing operations and content lifecycle
• Regulatory compliance in promotions
• Enterprise content management and digital asset management
• Promotional Review Committee governance
• Technology platform evaluation and integration (Vault PromoMats, Adobe Workfront)
• Vendor management and budget oversight
• Data analysis, dashboards, and KPI development
• Change management and training

Education

• BS/BA in marketing, communications, or life sciences (required); Master’s degree (preferred)

Additional Requirements

• None beyond the listed qualifications; travel not specified