Area Therapy Advancement Manager (Frontier Region) Johnson and Johnson MedTech, Electrophysiology

Role Summary

The Area Therapy Advancement Manager (ATAM) leads US Electrophysiology therapy advancement efforts in the Frontier Region (Montana, Wyoming, Nevada, Idaho, Colorado, Arizona, New Mexico, Washington, and Utah). They manage the area Therapy Advancement field team (RTAMs) and oversee development and execution of EP marketing strategies aligned with US Commercial Marketing and Field Sales to expand patient access to therapies such as cardiac catheter ablation. The ATAM partners with Professional Education, Health Economics and Market Access (HEMA), and Strategic Customer Group (SCG) to optimize resources and drive strategic initiatives, advocates for EP programs, and helps raise awareness of AFib and related treatments while ensuring compliance and operational excellence.

Responsibilities

• Lead and Develop Regional Therapy Advancement Team: Recruit, develop, and retain top talent within the Therapy Advancement team, including performance management, succession planning, and development planning. Coach and directly manage RTAM performance, collaborating with their management to ensure consistent execution and growth.
• Drive Strategic Alignment and Business Planning: Identify priority accounts and align objectives with the Area Vice President and National Therapy Advancement Manager to execute plans that enable patient treatment. Develop business-critical commercial goals for the team, ensure accountability, and provide leadership to meet and exceed organizational objectives. Serve as a member of the sales area leadership team to influence strategy and decision-making.
• Advocate for Electrophysiology Programs: Engage health system administration and hospital leadership to gain alignment on projects and advocate for programs that accelerate access to care and improve patient outcomes. Promote and maximize the use of resources developed by Commercial Marketing, Professional Education, Health Economics & Market Access (HEMA), and Strategic Customer Group (SCG).
• Advance Awareness and Market Presence: Increase overall awareness of atrial fibrillation (AFib) and related treatment options among all stakeholders, including hospital administrators, physicians, and referral networks. Connect physicians with commercial and strategic marketing initiatives to strengthen customer relationships. Plan and execute national-level marketing projects and campaigns that contribute to organizational goals and expand market presence.
• Collaborate Across Teams: Work closely with field sales teams to achieve business objectives and ensure alignment on strategic priorities. Maintain routine communication with RTAMs, sales leadership, and Johnson & Johnson MedTech EP leadership to drive execution and consistency.
• Ensure Compliance and Operational Excellence: Uphold all Health Care Compliance (HCC) rules and regulations within the Therapy Advancement team. Complete mandatory training, expense reporting, and administrative tasks within established timelines.

Education

• Bachelor’s degree required
• Master’s degree or equivalent preferred

Qualifications

• Required: Minimum of 8 years professional work experience and 4+ years of sales and marketing experience
• Required: Previous experience in the medical device industry
• Required: People leadership experience
• Required: Strong presentation and communication skills
• Required: Ability to build strong customer relationships with a consultative approach
• Required: Expertise in establishing and maintaining strategic relationships across an organization
• Required: Inclusive and Growth / Visionary Mindset
• Required: Proven ability to manage multiple projects in a dynamic environment with urgency
• Required: Advanced Microsoft Excel, Word, PowerPoint and Outlook skills
• Required: A valid driver’s license, with the ability to travel up to 60% (including overnights and weekends)
• Required: Residence within, or willingness to relocate to the Frontier Region geography
• Preferred: Prior sales and/or clinical experience in electrophysiology
• Preferred: Prior sales and/or clinical experience in cardiovascular therapeutic areas
• Preferred: Master’s degree or equivalent

Skills

• Required: Inclusive and Growth / Visionary Mindset
• Required: Spirit of Innovation and Creativity
• Preferred: Brand Positioning Strategy, Commercial Awareness, Competitive Landscape Analysis, Compliance Management, Confidentiality, Developing Others, Inclusive Leadership, Interpersonal Influence, Leadership, Market Opportunity Assessment, Project Integration Management, Sales Enablement, Sales Prospecting, Strategic Sales Planning, Strategic Thinking, Sustainable Procurement, Team Management, Vendor Selection

Additional Requirements

• Location: Field Based
• Travel: 60%, including some evenings and weekends
• Must be able to drive and stand for long periods, particularly wearing a lead apron while observing EP cases