Area Therapy Advancement Manager (Frontier Region) Johnson and Johnson MedTech, Electrophysiology

Role Summary

The Area Therapy Advancement Manager (ATAM) leads the Electrophysiology marketing efforts for the Frontier Region. You will oversee the area Therapy Advancement field team, develop and execute EP marketing strategies to expand patient access to therapies such as cardiac catheter ablation, and collaborate with Commercial Marketing, Professional Education, Health Economics and Market Access, and Strategic Customer Group. This field-based leadership role reports to the National Therapy Advancement Director and requires strong cross-functional collaboration, strategic planning, and a focus on improving outcomes for patients with AFib and related cardiovascular conditions. Location: Field Based in the Frontier Region (Montana, Wyoming, Nevada, Idaho, Colorado, Arizona, New Mexico, Washington, Utah). Travel up to 60%.

Responsibilities

• Lead and Develop Regional Therapy Advancement Team: Recruit, develop, and retain top talent within the Therapy Advancement team, including performance management, succession planning, and development planning. Coach and directly manage RTAM performance, collaborating with their management to ensure consistent execution and growth.
• Drive Strategic Alignment and Business Planning: Identify priority accounts and align objectives with the Area Vice President and National Therapy Advancement Manager to execute plans that enable patient treatment. Develop business-critical commercial goals for the team, ensure accountability, and provide leadership to meet and exceed organizational objectives. Serve as a member of the sales area leadership team to influence strategy and decision-making.
• Advocate for Electrophysiology Programs: Engage health system administration and hospital leadership to gain alignment on projects and advocate for programs that accelerate access to care and improve patient outcomes. Promote and maximize the use of resources developed by Commercial Marketing, Professional Education, Health Economics & Market Access (HEMA), and Strategic Customer Group (SCG).
• Advance Awareness and Market Presence: Increase awareness of atrial fibrillation (AFib) and related treatment options among hospital administrators, physicians, and referral networks. Connect physicians with marketing initiatives to strengthen relationships. Plan and execute national-level marketing projects and campaigns that expand market presence.
• Collaborate Across Teams: Work closely with field sales teams to achieve objectives and ensure alignment on strategic priorities. Maintain routine communication with RTAMs, sales leadership, and EP leadership to drive execution and consistency.
• Ensure Compliance and Operational Excellence: Uphold Health Care Compliance rules and complete mandatory training, expense reporting, and administrative tasks within established timelines.

Qualifications

• Required: Minimum of 8 years of professional work experience and 4+ years of sales and marketing experience
• Required: Previous experience in the medical device industry
• Required: People leadership experience
• Required: Strong presentation and communication skills
• Required: Ability to build strong customer relationships with a consultative approach
• Required: Expertise in establishing and maintaining strategic relationships across an organization
• Required: Inclusive and Growth / Visionary Mindset
• Required: Proven ability to manage multiple projects in a dynamic environment with a sense of urgency
• Required: Advanced Microsoft Excel, Word, PowerPoint and Outlook skills
• Required: A valid driver's license, with the ability to travel up to 60% (including overnights and/or weekends)
• Required: Residence within, or willingness to relocate to the geography

Education

• Bachelor’s degree required

Skills

• Inclusive and Growth / Visionary Mindset
• Spirit of Innovation and Creativity

Additional Requirements

• Location: Field Based
• Travel: 60%, including some evenings and weekends
• Must be able to drive and stand for long periods, particularly when observing EP cases