Area Business Manager- Reading, PA

Role Summary

Area Business Manager role in Reading, PA responsible for developing and executing territory business plans to achieve/exceed sales goals, building relationships with healthcare professionals, driving product adoption, and educating providers about Madrigal’s therapy Rezdiffra for MASH. Requires strong clinical and business acumen, potential GI HCP relationships, and cross-functional collaboration to deliver results in-person within designated territory.

Responsibilities

• Develop a deep understanding of Rezdiffra, its mechanism of action, and its clinical benefits.
• Effectively communicate the clinical profile of the product to healthcare professionals.
• Tailor product presentations to the specific needs and interests of each healthcare provider.
• Create a detailed territory-level business plan to ensure successful launch execution post FDA approval.
• Strategically plan and prioritize sales activities to maximize coverage and impact within your assigned territory.
• Identify and target key healthcare providers, including gastroenterologists, endocrinologists, and APPs.
• Analyze and ensure utilization of sales and marketing tools and other resources provided to educate healthcare professionals on the company's product(s).
• Provide in-depth product training and education to healthcare professionals and their staff.
• Stay up to date on the latest clinical data and treatment guidelines related to GI specialty.
• Develop an actionable business plan to execute effective sales strategies and tactics to drive product adoption to meet or exceed sales objectives.
• Continuously analyze sales data and market trends to adapt your approach and improve performance.
• Drive sales results while effectively and compliantly promoting the company's product(s) to targeted HCPs and other healthcare professionals.
• Work collaboratively with cross-functional field-facing partners to develop internal and external customer-focused initiatives and deliver a positive customer experience.
• Demonstrate patient-centric mindset.
• Follow up on customers' and cross-functional partner requests with urgency in a legal and compliant manner.
• Establish and cultivate strategic relationships with physicians and other healthcare professionals within a designated geography.
• Spearhead cross-functional collaboration and serve as a commercial lead for the customer engagement model.
• Comply with all legal, regulatory, compliance, and company policies and demonstrate integrity and professionalism.
• Maintain accurate and timely records of sales calls, interactions, and expenses.
• Generate regular reports on territory performance and market insights.
• Attend company-sponsored sales and medical meetings and relevant conferences as a Madrigal representative.
• Travel requirements will vary by region, with 30-50% overnight travel for larger geographies.
• This role requires in-person interactions with healthcare providers to build relationships and provide on-site support.

Qualifications

• Bachelor's degree required
• 5+ years of pharmaceutical or biotech industry experience required
• Prior specialty launch experience preferred
• Proven track record of success in pharmaceutical/biopharmaceutical or related sales; GI experience strongly preferred
• Strong understanding of the local GI market and challenges faced by healthcare providers
• Local experience with access to local GI thought leaders strongly preferred
• Ability to utilize sales and market data to create actionable territory business plans
• Excellent communication and presentation skills; ability to influence effectively, including virtually
• Ability to work independently and as part of a team
• Highly motivated, self-driven, goal-oriented, and adaptable
• Demonstrated ability to build and maintain relationships with healthcare professionals
• Ability to learn complex scientific information and communicate to a broad audience of healthcare professionals
• Commitment to inclusive, diverse, and positive culture
• Proficiency with Microsoft Office Suite
• Valid driver's license and ability to travel as needed (including overnights and/or weekends)
• Ability to sit for extended periods and frequent travel between meeting sites
• Frequent use of computer, iPad, telephone, printer, and other office equipment
• Ability to lift up to 20 pounds
• Must live within territory boundaries and near workload center preferred