Role Summary
Area Business Manager for Milwaukee, WI, responsible for account-based B2B interactions within key patient care segments, delivering clinically focused selling messages to grow revenue and achieve portfolio goals. Acts as an account orchestrator to provide a cohesive customer experience and drive performance with integrity.
Responsibilities
- Grow portfolio share and revenue and consistently deliver on product goals.
- Be a therapeutic area expert, with the ability to position and differentiate products effectively.
- Collaborate with Medical Science Liaisons, Market Access teammates, strategic account managers, Hospital business managers, and others to proactively address customer needs.
- Identify market dynamics and trends, develop strategies that support brand and corporate objectives, and ensure optimal account success.
- Engage with account and territory data, working with internal data specialists to use insights for HCPs.
- Determine optimal ABM strategy for HCPs leveraging AI and digital tools.
- Drive results by identifying opportunities and developing strategic business plans to grow utilization and territory business.
- Understand and differentiate contracting options and compare offerings through financial presentations.
- Operate under a buy/bill model with responsibilities including pricing analysis, shipping, contract compliance, and amendments.
- Adapt to changing environments and sales methodologies, including remote selling.
- Plan, organize, and execute local promotional speaker programs and activities.
- Maximize budget to support strategies and tactics and grow the business.
- Participate in initiatives to support sales success, including industry congresses and medical conferences.
Qualifications
- Bachelor’s degree
- 3+ years of pharmaceutical, biotech, or medical device sales with B2B experience preferred
- Understanding of the healthcare environment, decision-making processes, and market trends with a track record of accessing decision makers
- Experience in a B2B environment
- Strong commercial business acumen, strategic and critical thinking, and innovative problem-solving
- Ability to navigate a hybrid environment and determine the optimal HCP selling model
- Experience with omnichannel approaches and customer engagement through insights
- Ability to use data analytics to derive insights for solutions
- Passion for science and willingness to strengthen disease-state knowledge
- Ability to execute tactical initiatives, provide feedback, and prioritize multiple products
- Self-directed, organized with strong execution and planning skills
- Excellent written and verbal communication skills
- Valid driver’s license and ability to operate a vehicle
Skills
- Commercial acumen and strategic thinking
- Data-driven decision making
- Cross-functional collaboration
- Digital/multichannel engagement
- Account management
- Effective communication
Education
Additional Requirements
- Travel up to 75% of the time to customers, conventions, training, and internal meetings.
- Must be able to safely operate a vehicle and maintain required driving record.