Anti-Infectives Marketing Manager

Role Summary

As a Marketing Manager for GSK’s anti-infectives portfolio, you will be leading key projects focused on the development of promotional tactics to execute the brand strategy with the opportunity to gain experience in digital promotional resources. Candidate should be a self-starter, who has a passion for ensuring marketing campaigns are customer focused, competitive, and innovative. This role will begin with a focus on HCPs but could evolve to include patient focused activities as well.

Responsibilities

• Lead development of assigned promotional tactics (e.g. leave behinds, emails, eDetail aids, etc.) ‚Äì including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
• Develop implementation strategy for key levers such as field promotional materials (e.g. leave behinds, emails, eDetail aids, etc.) as well as additional omnichannel opportunities, clearly articulating brand strategy to matrix partners to enable effective pull-through and execution
• Work effectively and collaboratively as an equal partner across a matrix marketing organization
• Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation
• Work closely with Marketing Directors to ensure tactics align with and support brand strategies and objectives
• Effectively lead cross-functional team of internal and external partners, including the creative agency, media vendors and project teams to drive execution
• Manage projects through the promotional review and approval process
• Utilize analytics to develop, measure and optimize integrated multi-channel campaigns.
• Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory)

Qualifications

• Required: BS/BA, preferably in Business /Marketing or Health Sciences related field.
• Required: Minimum of 4 years of healthcare marketing or other relevant commercial experience (Relevant commercial experience may include communications in an agency, CPG or pharma company; Healthcare marketing can include brand marketing and/or provider marketing).
• Required: Experience working in a matrix environment and with all levels of an organization.
• Preferred: MBA Degree
• Preferred: HCP marketing experience strongly preferred
• Preferred: 5+ years marketing experience (2 years in healthcare marketing)
• Preferred: Project management experience with proven ability to handle multiple projects simultaneously.
• Preferred: Demonstrated interpersonal skills and ability to build effective working relationships.
• Preferred: Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.
• Preferred: Experience with primary and secondary market research.
• Preferred: Demonstrated analytical skills. Ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making.
• Preferred: Budget management experience.
• Preferred: Experience implementing projects within pharma including copy approval experience.
• Preferred: Experience managing external Agencies.