AI Marketing Strategy Manager

Role Summary

The AI Marketing Strategy Manager plays a key role within the Marketing Operations team, responsible for driving the strategic integration of artificial intelligence across marketing and related functions. This role identifies high-impact opportunities for AI adoption, develops governance and adoption frameworks, and collaborates closely with digital, communications, and IT teams to enable scalable solutions. Success requires a strong foundation in marketing principles, a strategic mindset, and a curiosity about emerging AI technologies, with a focus on translating innovation into measurable business outcomes.

Responsibilities

• Define the AI roadmap for Marketing, identifying use cases that drive personalization, automation, predictive targeting, and operational efficiency.
• Establish frameworks for AI adoption, governance, and compliance, ensuring ethical, brand-safe, and data-secure usage.
• Act as the internal thought leader on AI in marketing, educating stakeholders on emerging trends, risks, and opportunities.
• Collaborate with Digital Marketing, Communications, IT, and Analytics teams to translate strategic AI opportunities into operational solutions.
• Partner with Commercial, Medical, and Market Access teams to explore cross-functional AI applications (e.g., customer insights, omnichannel orchestration, sentiment analysis, and forecasting).
• Serve as the bridge between strategy and execution, ensuring AI-powered initiatives are scalable, measurable, and business-aligned.
• Build and document repeatable frameworks for testing, adopting, and measuring AI tools and technologies.
• Lead vendor evaluations, pilots, and partnerships with AI solution providers.
• Establish KPIs and reporting dashboards to track AI’s impact on efficiency, engagement, and revenue.
• Develop training and enablement programs for marketing and cross-functional partners to safely and effectively use AI tools.
• Drive change management initiatives to ensure smooth adoption of AI within the marketing organization.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or related field; advanced degree preferred.
• 5+ years of experience in Marketing Strategy, Digital Marketing, or Innovation, with at least 2–3 years focused on AI, MarTech, or data-driven marketing.
• Strong understanding of AI applications in marketing (generative and agentic AI, predictive analytics, personalization, content optimization, etc.).
• Proven ability to develop strategic frameworks and manage cross-functional initiatives.
• Exceptional communication and stakeholder management skills, with the ability to influence at all levels.
• Strong business acumen and comfort translating technical concepts into strategic business opportunities.

Skills

• Ability to connect emerging AI technologies to long-term business objectives and marketing strategy.
• Skilled at building strong partnerships across marketing, IT, data, and commercial teams to align strategies and execution.
• Capable of driving organizational adoption of new technologies, building confidence, and overcoming resistance to change.
• Adept at translating technical AI concepts into clear business opportunities and measurable outcomes.
• Strong analytical skills with the ability to set KPIs, measure impact, and optimize continuously.
• Exceptional ability to present complex ideas clearly, engage stakeholders, and influence decision-making at all levels.