Workfront Business Product Lead, Director
Pfizer
1 month ago
Remote friendly (Lake Forest, IL)
United States
IT
Role Purpose
- The Workfront Business Product Lead drives the success of marketing teams by leveraging marketing automation through Adobe Workfront and developing/delivering product offerings supporting end-to-end workflows for colleagues and agency partners.
- Acts as the voice of the customer to shape product strategy and prioritization to improve operational execution, user experience, and measurable outcomes.
- Translates business priorities into scalable product capabilities, evolving from foundational enablement to intelligent automation.
- Ensures execution excellence from early concept/prototyping through enterprise-wide adoption, improving user productivity, quality, compliance confidence, and speed to market.
Role Responsibilities
Product Strategy and Value Delivery
- Shape/refine Workfront product strategy and vision aligned to marketing priorities.
- Develop and deliver product offerings supporting end-to-end workflows for internal teams and agency partners.
- Lead work management improvements to strengthen Workfront as a central hub for operational execution.
- Build and curate a prioritized backlog to address Workfront UX and operational efficiency gaps.
- Establish/maintain product governance (prioritization frameworks, decision rights, cross-functional alignment).
- Use data-driven metrics (e.g., adoption, efficiency, reuse, impact) to optimize backlogs and performance.
- Manage stakeholder buy-in, requirements alignment, and coordination of digital delivery to market release plans.
Cross-functional Collaboration and Stakeholder Management
- Incorporate user feedback, adoption signals, and market readiness into product decisions.
- Collaborate with internal digital teams and UX experts to implement the roadmap and capture critical metadata for optimization.
- Partner with peer platform owners for seamless integration across the broader marketing/technology ecosystem.
Change Management, Enablement and Continuous Improvement
- Enable product rollout and scaling; ensure organizational readiness across processes, systems, and support teams.
- Partner with Content at Scale and change management teams on onboarding, communications, and adoption.
- Lead continuous improvement cycles using user feedback, performance data, and evolving business needs.
- Articulate value propositions mapped to business needs.
Basic Qualifications
- 8+ years in product management/platform delivery.
- Bachelor’s degree required.
- Experience with regulated workflows in pharma/life sciences (strongly preferred).
- Experience stabilizing/optimizing Workfront environments via UX improvement efforts.
- Familiarity with integrated ecosystems spanning Workfront and adjacent platforms (e.g., DAM-related dependencies).
- Experience influencing and managing cross-functional stakeholders to drive consensus.
- Proficiency mapping user journeys to identify challenges/opportunities.
- Ability to translate insights into solutions and well-defined user stories.
- Knowledge of marketing operations (strong asset).
- Exceptional analytical skills to interpret usage data and derive actionable insights.
- Strong communication skills with senior stakeholders; align technical and business teams.
- Passion for user-centric design and AI innovation; collaborative mindset in fast-paced, matrixed environments.
- Excellent influence skills with comfort engaging executives and global teams.
Preferred Qualifications
- Experience with regulated workflows in pharma/life sciences (strongly preferred).
- Master’s degree (Business, Computer Science, Marketing, or related); MBA or advanced certification in Product Management/AI (preferred).
Application Instructions
- Last Day to Apply: April 20, 2026.
Benefits (explicitly stated)
- Eligible for Pfizer Global Performance Plan bonus target of 20% of base salary; share-based long-term incentive eligibility.
- 401(k) with Pfizer matching contributions and additional Pfizer retirement savings contribution.
- Paid vacation/holidays/personal days; paid caregiver/parental and medical leave; medical, prescription drug, dental, and vision coverage.
- The Workfront Business Product Lead drives the success of marketing teams by leveraging marketing automation through Adobe Workfront and developing/delivering product offerings supporting end-to-end workflows for colleagues and agency partners.
- Acts as the voice of the customer to shape product strategy and prioritization to improve operational execution, user experience, and measurable outcomes.
- Translates business priorities into scalable product capabilities, evolving from foundational enablement to intelligent automation.
- Ensures execution excellence from early concept/prototyping through enterprise-wide adoption, improving user productivity, quality, compliance confidence, and speed to market.
Role Responsibilities
Product Strategy and Value Delivery
- Shape/refine Workfront product strategy and vision aligned to marketing priorities.
- Develop and deliver product offerings supporting end-to-end workflows for internal teams and agency partners.
- Lead work management improvements to strengthen Workfront as a central hub for operational execution.
- Build and curate a prioritized backlog to address Workfront UX and operational efficiency gaps.
- Establish/maintain product governance (prioritization frameworks, decision rights, cross-functional alignment).
- Use data-driven metrics (e.g., adoption, efficiency, reuse, impact) to optimize backlogs and performance.
- Manage stakeholder buy-in, requirements alignment, and coordination of digital delivery to market release plans.
Cross-functional Collaboration and Stakeholder Management
- Incorporate user feedback, adoption signals, and market readiness into product decisions.
- Collaborate with internal digital teams and UX experts to implement the roadmap and capture critical metadata for optimization.
- Partner with peer platform owners for seamless integration across the broader marketing/technology ecosystem.
Change Management, Enablement and Continuous Improvement
- Enable product rollout and scaling; ensure organizational readiness across processes, systems, and support teams.
- Partner with Content at Scale and change management teams on onboarding, communications, and adoption.
- Lead continuous improvement cycles using user feedback, performance data, and evolving business needs.
- Articulate value propositions mapped to business needs.
Basic Qualifications
- 8+ years in product management/platform delivery.
- Bachelor’s degree required.
- Experience with regulated workflows in pharma/life sciences (strongly preferred).
- Experience stabilizing/optimizing Workfront environments via UX improvement efforts.
- Familiarity with integrated ecosystems spanning Workfront and adjacent platforms (e.g., DAM-related dependencies).
- Experience influencing and managing cross-functional stakeholders to drive consensus.
- Proficiency mapping user journeys to identify challenges/opportunities.
- Ability to translate insights into solutions and well-defined user stories.
- Knowledge of marketing operations (strong asset).
- Exceptional analytical skills to interpret usage data and derive actionable insights.
- Strong communication skills with senior stakeholders; align technical and business teams.
- Passion for user-centric design and AI innovation; collaborative mindset in fast-paced, matrixed environments.
- Excellent influence skills with comfort engaging executives and global teams.
Preferred Qualifications
- Experience with regulated workflows in pharma/life sciences (strongly preferred).
- Master’s degree (Business, Computer Science, Marketing, or related); MBA or advanced certification in Product Management/AI (preferred).
Application Instructions
- Last Day to Apply: April 20, 2026.
Benefits (explicitly stated)
- Eligible for Pfizer Global Performance Plan bonus target of 20% of base salary; share-based long-term incentive eligibility.
- 401(k) with Pfizer matching contributions and additional Pfizer retirement savings contribution.
- Paid vacation/holidays/personal days; paid caregiver/parental and medical leave; medical, prescription drug, dental, and vision coverage.