Workfront Business Product Lead, Director
Pfizer
1 month ago
Remote friendly (Tampa, FL)
United States
IT
Role Purpose
The Workfront Business Product Lead drives the success of marketing teams by leveraging marketing automation through Adobe Workfront, developing and delivering product offerings that support end-to-end workflows for colleagues and agency partners.
Role Responsibilities
- Shape and refine Workfront product strategy and vision aligned to marketing organization priorities.
- Develop and deliver innovative product offerings supporting end-to-end workflows for internal teams and agency partners.
- Lead work management improvements to strengthen Workfront as a central hub for operational execution (connecting teams and streamlining workflows).
- Build and curate a prioritized backlog addressing fundamental gaps impacting Workfront user experience and operational efficiency.
- Establish and maintain product governance (prioritization frameworks, decision rights, cross-functional alignment).
- Use data-driven metrics to monitor backlog/product performance (e.g., adoption, efficiency, reuse, impact) to inform optimization.
- Manage stakeholder buy-in, align business requirements, and coordinate digital delivery with market release plans.
- Collaborate with business/engagement/operations leaders to incorporate user feedback, adoption signals, and market readiness.
- Collaborate with internal digital teams and UX experts to implement a roadmap that streamlines processes and captures critical metadata for optimization.
- Partner with peer platform owners to ensure seamless integration across the marketing and technology ecosystem.
- Enable product rollout and scaling, ensuring organizational readiness across processes, systems, and support teams.
- Partner with Content at Scale and change management teams to deliver onboarding, communications, and adoption experiences.
- Lead continuous improvement cycles using user feedback, performance data, and evolving business needs.
- Clearly articulate value propositions mapping to business needs.
Basic Qualifications
- 8+ years in product management/platform delivery.
- Bachelor’s degree required.
- Experience with regulated workflows in pharma/life sciences strongly preferred.
- Experience stabilizing/optimizing Workfront environments for user experience improvement.
- Familiarity with integrated ecosystems spanning Workfront and adjacent platforms (e.g., DAM-related dependencies).
- Experience influencing and managing cross-functional stakeholders with conflicting viewpoints to drive consensus.
- Proficient in mapping user journeys to uncover challenges and opportunities.
- Skilled at translating insights into solutions and well-defined user stories.
- Knowledge of marketing operations is a strong asset.
- Exceptional analytical skills to interpret usage data and derive actionable insights.
- Strong communication skills to engage senior stakeholders and align technical/business teams.
- Passion for user-centric design and AI innovation; collaborative and resilient in fast-paced matrixed environments.
Preferred Qualifications
- Experience with regulated workflows in pharma/life sciences strongly preferred.
- Master’s degree in business, Computer Science, Marketing, or related field; MBA or advanced certification in Product Management/AI preferred.
Application Instructions
- Last day to apply: April 20, 2026.
- Work location: Hybrid, 2–3 days onsite/week, US Commercial Pfizer site required.
The Workfront Business Product Lead drives the success of marketing teams by leveraging marketing automation through Adobe Workfront, developing and delivering product offerings that support end-to-end workflows for colleagues and agency partners.
Role Responsibilities
- Shape and refine Workfront product strategy and vision aligned to marketing organization priorities.
- Develop and deliver innovative product offerings supporting end-to-end workflows for internal teams and agency partners.
- Lead work management improvements to strengthen Workfront as a central hub for operational execution (connecting teams and streamlining workflows).
- Build and curate a prioritized backlog addressing fundamental gaps impacting Workfront user experience and operational efficiency.
- Establish and maintain product governance (prioritization frameworks, decision rights, cross-functional alignment).
- Use data-driven metrics to monitor backlog/product performance (e.g., adoption, efficiency, reuse, impact) to inform optimization.
- Manage stakeholder buy-in, align business requirements, and coordinate digital delivery with market release plans.
- Collaborate with business/engagement/operations leaders to incorporate user feedback, adoption signals, and market readiness.
- Collaborate with internal digital teams and UX experts to implement a roadmap that streamlines processes and captures critical metadata for optimization.
- Partner with peer platform owners to ensure seamless integration across the marketing and technology ecosystem.
- Enable product rollout and scaling, ensuring organizational readiness across processes, systems, and support teams.
- Partner with Content at Scale and change management teams to deliver onboarding, communications, and adoption experiences.
- Lead continuous improvement cycles using user feedback, performance data, and evolving business needs.
- Clearly articulate value propositions mapping to business needs.
Basic Qualifications
- 8+ years in product management/platform delivery.
- Bachelor’s degree required.
- Experience with regulated workflows in pharma/life sciences strongly preferred.
- Experience stabilizing/optimizing Workfront environments for user experience improvement.
- Familiarity with integrated ecosystems spanning Workfront and adjacent platforms (e.g., DAM-related dependencies).
- Experience influencing and managing cross-functional stakeholders with conflicting viewpoints to drive consensus.
- Proficient in mapping user journeys to uncover challenges and opportunities.
- Skilled at translating insights into solutions and well-defined user stories.
- Knowledge of marketing operations is a strong asset.
- Exceptional analytical skills to interpret usage data and derive actionable insights.
- Strong communication skills to engage senior stakeholders and align technical/business teams.
- Passion for user-centric design and AI innovation; collaborative and resilient in fast-paced matrixed environments.
Preferred Qualifications
- Experience with regulated workflows in pharma/life sciences strongly preferred.
- Master’s degree in business, Computer Science, Marketing, or related field; MBA or advanced certification in Product Management/AI preferred.
Application Instructions
- Last day to apply: April 20, 2026.
- Work location: Hybrid, 2–3 days onsite/week, US Commercial Pfizer site required.