Workfront Business Product Lead, Director
Pfizer
18 days ago
Remote friendly (New York, NY)
United States
IT
ROLE PURPOSE
Workfront Business Product Lead (drives marketing team success using Adobe Workfront marketing automation).
Role Responsibilities
- Shape and refine Workfront product strategy/vision aligned to marketing priorities.
- Develop and deliver product offerings that support end-to-end workflows for internal teams and agency partners.
- Lead work management improvements to strengthen Workfront as a central hub for operational execution.
- Build and curate a prioritized backlog addressing Workfront UX and operational efficiency gaps.
- Establish and maintain product governance (prioritization frameworks, decision rights, cross-functional alignment).
- Use data-driven metrics (adoption, efficiency, reuse, impact) to optimize backlog and performance.
- Manage stakeholder buy-in, requirements alignment, and coordination for digital delivery and release plans.
Cross-functional Collaboration and Stakeholder Management
- Collaborate with business/engagement/operations leaders to incorporate user feedback, adoption signals, and market readiness.
- Partner with digital teams and UX experts to implement a roadmap that streamlines processes and captures key metadata.
- Partner with peer platform owners to ensure integration across the marketing/technology ecosystem.
Change Management, Enablement, and Continuous Improvement
- Enable product rollout and scaling; ensure organizational readiness across processes, systems, and support teams.
- Partner with change management/onboarding teams to deliver cohesive onboarding and adoption experiences.
- Run continuous improvement cycles using user feedback, performance data, and evolving business needs.
- Articulate value propositions mapped to business needs.
Basic Qualifications (Required/Strong)
- 8+ years in product management/platform delivery.
- Bachelor’s degree required.
- Experience stabilizing/optimizing Workfront environments and improving user experience.
- Familiarity with integrated ecosystems spanning Workfront and adjacent platforms (e.g., DAM dependencies).
- Experience influencing cross-functional stakeholders with conflicting viewpoints.
- Proficient in mapping user journeys; skilled at turning insights into solutions and user stories.
- Strong analytical skills to interpret usage data.
- Knowledge of marketing operations is a strong asset.
- Strong communication skills; able to engage senior/executive and global stakeholders.
Preferred Qualifications
- Experience with regulated workflows in pharma/life sciences.
- Master’s degree; MBA or advanced certification in Product Management/AI preferred.
Application Instructions
- Last day to apply: April 20, 2026
- Work location: Hybrid, 2–3 days onsite/week; US Commercial Pfizer site required (per site policy).
Workfront Business Product Lead (drives marketing team success using Adobe Workfront marketing automation).
Role Responsibilities
- Shape and refine Workfront product strategy/vision aligned to marketing priorities.
- Develop and deliver product offerings that support end-to-end workflows for internal teams and agency partners.
- Lead work management improvements to strengthen Workfront as a central hub for operational execution.
- Build and curate a prioritized backlog addressing Workfront UX and operational efficiency gaps.
- Establish and maintain product governance (prioritization frameworks, decision rights, cross-functional alignment).
- Use data-driven metrics (adoption, efficiency, reuse, impact) to optimize backlog and performance.
- Manage stakeholder buy-in, requirements alignment, and coordination for digital delivery and release plans.
Cross-functional Collaboration and Stakeholder Management
- Collaborate with business/engagement/operations leaders to incorporate user feedback, adoption signals, and market readiness.
- Partner with digital teams and UX experts to implement a roadmap that streamlines processes and captures key metadata.
- Partner with peer platform owners to ensure integration across the marketing/technology ecosystem.
Change Management, Enablement, and Continuous Improvement
- Enable product rollout and scaling; ensure organizational readiness across processes, systems, and support teams.
- Partner with change management/onboarding teams to deliver cohesive onboarding and adoption experiences.
- Run continuous improvement cycles using user feedback, performance data, and evolving business needs.
- Articulate value propositions mapped to business needs.
Basic Qualifications (Required/Strong)
- 8+ years in product management/platform delivery.
- Bachelor’s degree required.
- Experience stabilizing/optimizing Workfront environments and improving user experience.
- Familiarity with integrated ecosystems spanning Workfront and adjacent platforms (e.g., DAM dependencies).
- Experience influencing cross-functional stakeholders with conflicting viewpoints.
- Proficient in mapping user journeys; skilled at turning insights into solutions and user stories.
- Strong analytical skills to interpret usage data.
- Knowledge of marketing operations is a strong asset.
- Strong communication skills; able to engage senior/executive and global stakeholders.
Preferred Qualifications
- Experience with regulated workflows in pharma/life sciences.
- Master’s degree; MBA or advanced certification in Product Management/AI preferred.
Application Instructions
- Last day to apply: April 20, 2026
- Work location: Hybrid, 2–3 days onsite/week; US Commercial Pfizer site required (per site policy).