Workfront Business Product Lead, Director
Pfizer
1 month ago
Remote friendly (Pennsylvania, United States)
United States
IT
Role Purpose
Workfront Business Product Lead drives marketing team success using Adobe Workfront marketing automation, delivering product offerings that support end-to-end workflows for internal teams and agency partners. Serves as voice of customer to shape product strategy/prioritization and improve operational execution, user experience, and measurable outcomes.
Role Responsibilities
- Shape/refine Workfront product strategy aligned to marketing priorities.
- Develop innovative offerings for end-to-end workflows (internal + agency partners).
- Lead work management improvements; strengthen Workfront as a central hub for execution.
- Create/curate a prioritized backlog; address UX and operational efficiency gaps.
- Establish product governance (prioritization frameworks, decision rights, cross-functional alignment).
- Use data-driven metrics (adoption, efficiency, reuse, impact) to optimize.
- Manage stakeholder buy-in and align requirements to release plans.
- Collaborate with leaders/UX teams to incorporate feedback, adoption signals, and readiness.
- Enable rollout/scaling; partner on onboarding and adoption experiences.
- Lead continuous improvement cycles and articulate value propositions.
Basic Qualifications
- 8+ years product management/platform delivery; Bachelor’s degree required.
- Strong experience with regulated workflows in pharma/life sciences.
- Experience optimizing Workfront environments; familiarity with Workfront + adjacent platform ecosystems.
- Ability to influence cross-functional stakeholders; map user journeys; translate insights into user stories.
- Strong analytical and communication skills; BA/BS in business/engineering/CS or related; passion for user-centric design and AI innovation.
Preferred Qualifications
- Master’s degree; MBA or advanced Product Management/AI certification preferred.
Benefits (if eligible/explicitly stated)
- Participation in Global Performance Plan (bonus target 20%) + share-based long-term incentives; 401(k) match; paid vacation/holidays; caregiver/parental and medical leave; medical/dental/vision.
Application Instructions
- Last day to apply: April 20, 2026.
Workfront Business Product Lead drives marketing team success using Adobe Workfront marketing automation, delivering product offerings that support end-to-end workflows for internal teams and agency partners. Serves as voice of customer to shape product strategy/prioritization and improve operational execution, user experience, and measurable outcomes.
Role Responsibilities
- Shape/refine Workfront product strategy aligned to marketing priorities.
- Develop innovative offerings for end-to-end workflows (internal + agency partners).
- Lead work management improvements; strengthen Workfront as a central hub for execution.
- Create/curate a prioritized backlog; address UX and operational efficiency gaps.
- Establish product governance (prioritization frameworks, decision rights, cross-functional alignment).
- Use data-driven metrics (adoption, efficiency, reuse, impact) to optimize.
- Manage stakeholder buy-in and align requirements to release plans.
- Collaborate with leaders/UX teams to incorporate feedback, adoption signals, and readiness.
- Enable rollout/scaling; partner on onboarding and adoption experiences.
- Lead continuous improvement cycles and articulate value propositions.
Basic Qualifications
- 8+ years product management/platform delivery; Bachelor’s degree required.
- Strong experience with regulated workflows in pharma/life sciences.
- Experience optimizing Workfront environments; familiarity with Workfront + adjacent platform ecosystems.
- Ability to influence cross-functional stakeholders; map user journeys; translate insights into user stories.
- Strong analytical and communication skills; BA/BS in business/engineering/CS or related; passion for user-centric design and AI innovation.
Preferred Qualifications
- Master’s degree; MBA or advanced Product Management/AI certification preferred.
Benefits (if eligible/explicitly stated)
- Participation in Global Performance Plan (bonus target 20%) + share-based long-term incentives; 401(k) match; paid vacation/holidays; caregiver/parental and medical leave; medical/dental/vision.
Application Instructions
- Last day to apply: April 20, 2026.