ViiV Healthcare (GSK) Marketing Manager

Responsibilities:
- Develop branded & unbranded tactics for AHCPs and consumer audiences
- Manage key AHCP-focused brand marketing activities and tactics
- Translate AHCP and consumer insights (unmet needs) into actionable strategies and meaningful materials/activities
- Manage creative and media agencies
- Drive integrated campaign development (creative concepts, messaging, channel planning)
- Assist in development of creative concepts, strategies, and message development
- Manage field communications and Field Excellence Committee meetings
- Establish detailed timelines and manage projects to those timelines
- Manage projects through the Promotional Review process
- Evaluate and set project budgets; partner with agency/finance to ensure work progresses according to budget
- Collaborate with home office cross-functional teams, field teams, and external partners to align objectives and influence outcomes
- Build effective internal/external stakeholder relationships grounded in trust/mutual respect
- Foster open communication and build alliances
- Build consensus; handle controversial issues responsibly
- Travel: 10–20% domestic

Basic Qualifications (Required):
- BA in Business/Marketing OR BS in Biological Science related field
- 4+ years pharmaceutical experience in commercial roles
- HCP and DTC marketing experience

Preferred Qualifications:
- MBA or health sciences field (or equivalent experience)
- Prior HIV market and/or specialty market experience
- Ability to synthesize data, insights, and market trends into clear strategic direction
- Understanding of market research and data analysis
- Proven track record developing materials/programs that deliver against strategy
- Experience influencing without authority and driving cross-functional alignment