ViiV Healthcare (GSK) Manager, Access Strategy and Marketing - HIV Prevention

Role Summary

Manager, Access Strategy and Marketing – HIV Prevention is responsible for the development and execution of business strategies and marketing tactics geared towards population-based decision makers to achieve and maintain ViiV HIV Prevention product access in the US. This role encompasses the design, development, and delivery of all payer customer-facing promotional and non-promotional engagement tactics.

Responsibilities

• Develop, maintain, and optimize an integrated payer value proposition for population-based decision makers across the product lifecycle
• Support insights to understand the clinical, economic, and organizational value elements that align to payer decision criteria and motivations
• Manage end-to-end development and implementation of branded and unbranded strategies, messaging, resources, and tools for strategic account engagement and non-personal engagement
• Support training of all customer-facing teams on market access topics for aligned products
• Partner with brand team and matrix stakeholders to understand the competitive market access environment
• Demonstrate interpersonal skills to lead, influence, and gain cross-functional alignment
• Lead and manage agency and vendor relationships

Qualifications

• Required: Bachelor’s degree and 3+ years of US-based pharmaceutical industry experience in Market Access, Marketing, or Commercial
• Required: Experience in creating product messaging and developing tactics
• Required: Experience navigating copy approval (legal, regulatory, medical review) for tactics
• Required: Experience with commercial and public payer customers and knowledge of payer dynamics and regulations
• Required: Experience working with and managing external agencies
• Preferred: Graduate degree (e.g., MBA) or equivalent experience
• Preferred: Experience in HIV therapeutic area, prior market access experience
• Preferred: Strong business acumen and payer messaging development
• Preferred: Analytical skills to translate insights into actions, excellent communication, and cross-functional collaboration
• Preferred: Knowledge of compliance and regulatory requirements of product promotion (FDAMA 114, etc.)

Skills

• Strategic thinking and initiative
• Cross-functional collaboration and influence without authority
• Strong written, verbal, and presentation abilities
• Vendor and agency management
• Understanding of payer landscape and market access concepts

Education

• Bachelor’s degree required; Graduate degree preferred

Additional Requirements

• Location: Based in Durham, NC (RTP Area); eligible for domestic relocation package