ViiV Healthcare (GSK) HCP Marketing Manager, HIV Prevention

Role Summary

The HCP Marketing Manager will play a key role in maximizing the impact the HCP campaign and core messaging for a long-acting HIV prevention product, translating strategy into execution. The role will focus on pull-through and activation of campaign elements, while also leading the creation of additional promotional programs that drive awareness, education, and adoption.

Responsibilities

• Develop branded & unbranded tactics for professional audiences
• Lead key HCP-focused brand marketing activities and tactics
• Leverage HCP insights (unmet needs) in the development of meaningful non personal and rep delivered materials
• Manage professional creative and media agencies
• Manage field communications
• Assist in development of professional creative concepts, strategies, and message development
• Consistently establish detailed timelines and manage projects to those timelines
• Manage projects through the Promotional Review process
• Evaluate and set project budgets, work with agency/finance to ensure progressing according to budget
• Foster strong, collaborative relationships with internal cross-functional teams and external partners to align objectives across multiple groups and influence outcomes
• Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutual respect
• Foster open communication among project team members, network and build alliances in a spirit of collaboration
• Build consensus by involving others in decisions that impact them; handle controversial issues responsibly

Qualifications

• BS/BA, in Business/Marketing or a Health Sciences Degree
• 4 years plus years of Product Marketing experience in pharmaceutical industry
• 10-20% Travel

Preferred Qualifications

• MBA or equivalent experience
• Prior HIV market experience and/or specialty market experience
• Copy approval / brand notebook experience
• Understanding of market research and data analysis
• Track record of developing materials/programs that deliver against strategy
• Demonstrated strategic thinking, analysis and decision-making skills
• Demonstrated a passion for innovative thinking with a meticulous eye for detail
• Demonstrated ability to determine customer unmet needs and deliver meaningful value
• Demonstrated interpersonal skills and proven ability to work and influence as part of a multidisciplinary team
• Managed multiple projects simultaneously, meeting all deadlines through effective prioritization
• Communicated complex concepts clearly, enabling stakeholders understanding and action
• Achieved project goals independently with minimal supervision
• Delivered clear and impactful verbal, written, and presentation materials