ViiV Healthcare (GSK) Direct-to-Consumer Marketing Managers- HIV Prevention (2 Roles)

Direct-to-Consumer (DTC) Marketing Manager, HIV Prevention

Responsibilities:
- Lead key direct-to-consumer (DTC) marketing activities and digital execution
- Understand People Who Can Benefit from PrEP (PWBP), the competitive landscape, and US market trends to contribute to development, approval, and deployment of strategic marketing campaigns and materials
- Assist in evolving the customer journey and content strategy to reach patients in “moments that matter”
- Foster collaborative relationships across brand and cross-functional teams
- Manage projects through promotional review and the Copy Approval system
- Manage agency partners for creative development and tactical execution; set budgets, timelines, and ensure on-time delivery
- Identify/build trusted relationships with internal/external stakeholders
- Develop KPIs, track performance, and optimize marketing programs for maximum impact
- Lead internal cross-functional teams (Copy Approval, external partners, and project teams) to drive business results

Basic Qualifications:
- Bachelor’s degree
- 4+ years of US-based pharmaceutical industry experience in marketing and/or commercial roles
- Experience working with and managing external agencies
- Experience creating product messaging and developing tactics
- Experience navigating Copy Approval/Promotional Review Team (PRT) process and promotional review

Preferred Qualifications:
- Graduate degree (e.g., MBA) or related field
- Prior PrEP or HIV market experience
- Experience working in a matrix team environment
- Media planning knowledge across multiple channels
- Project management and analytical skills
- Ability to work independently with minimal direction
- Compliance acumen in the pharmaceutical space
- Experience delivering written and verbal communications; influencing and prioritization skills
- Experience managing multiple priorities and meeting deadlines