ViiV Healthcare (GSK) Direct-to-Consumer (DTC) Marketing Manager, HIV Long-Acting Injectable Treatment

Role Summary

The Direct-to-Consumer (DTC) Marketing Manager, HIV Long-Acting Injectable Treatment leads development and execution of key consumer marketing activities and digital solutions. The role requires a self-starter with a passion for marketing excellence to ensure patient-centered, innovative, and competitive campaigns. This position is based in Durham, NC (RTP Area) and eligible for a domestic relocation package.

Responsibilities

• Lead key direct-to-consumer marketing activities and digital execution, including development of branded campaign TV commercials and surround sound assets to achieve brand goals
• Understand People Living with HIV (PLHIV), the competitive landscape, and trends in the US market to contribute to strategic marketing campaigns and materials
• Assist in evolving the customer journey and content strategy to reach patients in moments that matter
• Foster collaborative relationships across brand and cross-functional teams; network and build alliances
• Manage projects through promotional review and the Copy Approval system
• Manage agency partners in creative development and execution of tactical plans; manage budgets, timelines, and ensure on-time delivery
• Build relationships with internal/external stakeholders grounded in trust and mutual respect
• Develop KPIs, track performance, and optimize marketing programs for maximum impact
• Lead internal cross-functional teams and partners to achieve maximum results and drive the business

Qualifications

• Required: Bachelor’s degree
• Required: 4+ years of US-based pharmaceutical industry experience in marketing or commercial roles
• Required: Experience working with and managing external agencies
• Required: Experience in creating product messaging and developing tactics
• Required: Experience navigating Copy Approval / MLR (PRT) process, PRM, CAM, promotional review
• Preferred: Graduate degree (e.g., MBA) or equivalent experience
• Preferred: Prior HIV market experience
• Preferred: Ability to work in a matrix team environment; knowledge of media planning across multiple channels
• Preferred: Strong project management and analytical skills; ability to work independently
• Preferred: Compliance acumen in the pharmaceutical space; excellent written/verbal communication and prioritization skills
• Preferred: Proven ability to navigate internal processes and manage multiple priorities to meet deadlines

Skills

• Direct-to-consumer marketing strategy
• Digital marketing execution and content strategy
• Brand and campaign development
• Project management and agency management
• Stakeholder relationship building and cross-functional collaboration
• Performance measurement and optimization
• Regulatory and promotional review processes (PRT/MLR)

Education

• Bachelor’s degree (required)
• Graduate degree (preferred)