ViiV Healthcare (GSK) Direct-to-Consumer (DTC) Marketing Manager, HIV Long-Acting Injectable Treatment

Role Summary

The Direct-to-Consumer (DTC) Marketing Manager, HIV Long-Acting Injectable Treatment leads development and execution of key consumer marketing activities and digital solutions. The role requires a self-starter with a passion for marketing excellence to ensure campaigns are patient-centered, innovative, and competitive. Based in Durham, NC (RTP Area) with domestic relocation eligibility.

Responsibilities

• Lead direct-to-consumer marketing activities and digital execution, including development of branded campaign TV commercials and surround-sound assets.
• Understand People Living with HIV (PLHIV), the competitive landscape, and US market trends to contribute to strategic marketing campaigns and materials.
• Assist in evolving the customer journey and content strategy to reach patients in moments that matter.
• Foster collaborative relationships across brand and cross-functional teams; build alliances.
• Manage projects through promotional review and the Copy Approval system.
• Manage agency partners in creative development and tactical plans; set budgets, timelines, and ensure on-time delivery.
• Identify/build relationships with internal/external stakeholders grounded in trust and mutual respect.
• Develop KPIs, track performance, and optimize marketing programs for maximum impact.
• Lead internal cross-functional teams (Copy Approval, external partners, project teams) to achieve results that drive the business.

Qualifications

• Required:
  • Bachelor‚Äôs degree
  • 4+ years of US-based pharmaceutical industry experience in marketing or commercial roles
  • Experience working with and managing external agencies
  • Experience creating product messaging and developing tactics
  • Experience navigating Copy Approval / MLR (PRT), PRM, CAM, and promotional review processes
• Preferred:
  • Graduate degree (e.g., MBA) or equivalent experience
  • Prior HIV market experience
  • Ability to work effectively in a matrix team environment
  • Media planning knowledge across multiple channels
  • Strong project management and analytical skills
  • Ability to work independently with minimal direction
  • Creative problem-solving for unstructured situations
  • Compliance acumen in the pharmaceutical space
  • Excellent written and verbal communication, interpersonal influencing, and prioritization skills
  • Ability to navigate internal processes, manage multiple priorities, and meet deadlines

Skills

• Direct-to-consumer marketing
• Digital marketing and content strategy
• Project management
• Agency management
• Strategic planning and KPI tracking
• Cross-functional collaboration

Education

• Bachelor‚Äôs degree (required); graduate degree preferred

Additional Requirements

• Role located in Durham, NC; relocation package available