Vice President, Reblozyl & Lymphoma Marketing
Bristol Myers Squibb
6 days ago
Remote friendly (Lawrence, NJ)
United States
Marketing
Position Summary
The Vice President, Reblozyl & Lymphoma Marketing is a senior commercial leader responsible for defining and executing brand strategy across Reblozyl and Lymphoma, with primary focus on U.S. commercialization and critical global strategic leadership for Reblozyl.
Key Responsibilities
- U.S. Brand Leadership – Reblozyl:
- Own U.S. commercial strategy and execution for Reblozyl across approved and emerging indications.
- Lead development and execution of the U.S. brand plan (positioning, messaging, channel strategy, promotion, field enablement).
- Partner with Sales, Medical Affairs, Market Access, Patient Services, Analytics, and Finance to drive performance and remove barriers.
- Ensure disciplined execution against annual and long-range operating plans (forecasting, budget ownership, resource prioritization).
- Serve as senior Marketing voice in U.S. governance forums (POAs, QBRs, executive reviews).
- Global Reblozyl Strategy & Lifecycle Management:
- Provide strategic marketing leadership for global Reblozyl commercialization (ex-U.S. launch/expansion, lifecycle management, indication sequencing/prioritization).
- Participate in Global Product Team (GPT) and related governance; integrate global strategy with U.S. insights.
- Partner with Global Commercial, Medical, and Development teams on brand vision, evidence strategies, and global value narratives.
- Lymphoma – Golcadomide Launch Leadership:
- Lead U.S. marketing strategy and launch readiness for golcadamide in Lymphoma.
- Shape early commercial strategy, positioning, and launch sequencing with Global and Development teams.
- Build and lead cross-functional launch team (Marketing, Medical, Access, Sales).
- Oversee launch milestones, readiness reviews, and pre-launch investments.
- People & Enterprise Leadership:
- Build, develop, and lead a high-performing marketing organization (talent development, succession planning, inclusive leadership).
- Mentor senior leaders and contribute to enterprise U.S. Oncology initiatives.
Qualifications & Experience
- Bachelor’s degree required; MBA or advanced degree preferred.
- 15+ years biopharmaceutical marketing experience, including senior leadership.
- Track record leading large brands/portfolios in Oncology or specialty therapeutics.
- Direct experience with product launches, lifecycle management, and late-stage pipeline assets.
- Ability to operate in matrixed, global organizations.
- Strong strategic thinking, executive presence, and ability to influence senior leaders.
- Experience navigating complex market access and reimbursement environments.
- Preferred: experience spanning U.S. commercialization and global brand strategy; prior leadership of hematology or lymphoma brands.
Benefits (explicitly stated)
- Health coverage (medical, pharmacy, dental, vision).
- Wellbeing support; 401(k); disability and life insurance; other listed financial protection benefits.
- Paid time off (flexible time off for U.S. exempt employees; annual paid vacation for some roles) and other eligibility-based leave options.
Compensation Overview (explicitly stated)
- $303,150 - $367,350 (plus potential incentive cash and stock, based on eligibility).
The Vice President, Reblozyl & Lymphoma Marketing is a senior commercial leader responsible for defining and executing brand strategy across Reblozyl and Lymphoma, with primary focus on U.S. commercialization and critical global strategic leadership for Reblozyl.
Key Responsibilities
- U.S. Brand Leadership – Reblozyl:
- Own U.S. commercial strategy and execution for Reblozyl across approved and emerging indications.
- Lead development and execution of the U.S. brand plan (positioning, messaging, channel strategy, promotion, field enablement).
- Partner with Sales, Medical Affairs, Market Access, Patient Services, Analytics, and Finance to drive performance and remove barriers.
- Ensure disciplined execution against annual and long-range operating plans (forecasting, budget ownership, resource prioritization).
- Serve as senior Marketing voice in U.S. governance forums (POAs, QBRs, executive reviews).
- Global Reblozyl Strategy & Lifecycle Management:
- Provide strategic marketing leadership for global Reblozyl commercialization (ex-U.S. launch/expansion, lifecycle management, indication sequencing/prioritization).
- Participate in Global Product Team (GPT) and related governance; integrate global strategy with U.S. insights.
- Partner with Global Commercial, Medical, and Development teams on brand vision, evidence strategies, and global value narratives.
- Lymphoma – Golcadomide Launch Leadership:
- Lead U.S. marketing strategy and launch readiness for golcadamide in Lymphoma.
- Shape early commercial strategy, positioning, and launch sequencing with Global and Development teams.
- Build and lead cross-functional launch team (Marketing, Medical, Access, Sales).
- Oversee launch milestones, readiness reviews, and pre-launch investments.
- People & Enterprise Leadership:
- Build, develop, and lead a high-performing marketing organization (talent development, succession planning, inclusive leadership).
- Mentor senior leaders and contribute to enterprise U.S. Oncology initiatives.
Qualifications & Experience
- Bachelor’s degree required; MBA or advanced degree preferred.
- 15+ years biopharmaceutical marketing experience, including senior leadership.
- Track record leading large brands/portfolios in Oncology or specialty therapeutics.
- Direct experience with product launches, lifecycle management, and late-stage pipeline assets.
- Ability to operate in matrixed, global organizations.
- Strong strategic thinking, executive presence, and ability to influence senior leaders.
- Experience navigating complex market access and reimbursement environments.
- Preferred: experience spanning U.S. commercialization and global brand strategy; prior leadership of hematology or lymphoma brands.
Benefits (explicitly stated)
- Health coverage (medical, pharmacy, dental, vision).
- Wellbeing support; 401(k); disability and life insurance; other listed financial protection benefits.
- Paid time off (flexible time off for U.S. exempt employees; annual paid vacation for some roles) and other eligibility-based leave options.
Compensation Overview (explicitly stated)
- $303,150 - $367,350 (plus potential incentive cash and stock, based on eligibility).