Vice President, Marketing

Role: Vice President, Marketing overseeing US marketing for Esperion's current and pipeline lipid-focused products. Primary objectives include developing and executing brand strategies to sustain growth, optimize market positioning, and prepare for future product launches. Responsibilities encompass leading market research and analytics, managing marketing budgets, collaborating with agencies, tracking competitive and payer landscapes, ensuring regulatory compliance, and driving innovative customer engagement initiatives. The role also involves cross-functional partnership with sales, team leadership, and developing patient engagement frameworks. Qualifications: Bachelor's degree in Business, Marketing, or related field; at least 20 years of pharma marketing experience, with 10+ years in management and proven success in product launches. Experience in lipid therapeutics, clinical knowledge, and familiarity with US payer and reimbursement landscape are preferred. Strong project management, analytical, communication, and negotiation skills are essential. High-value specifics include lipid therapeutic areas, US market focus, product lifecycle planning, and regulatory compliance. Work setup is remote within the US with approximately 20-25% travel.