Role Summary
The Vaccine Sales Director (VSD) is a key field leadership role responsible for driving commercial performance across a team of Pediatric, Adult, and Hybrid Immunization Specialists. The VSD will lead day-to-day sales execution of GSK Vaccinesβ strategic priorities within their district, ensuring strong sales performance, team development, and operational excellence. This position reports to the Vaccine Sales Lead and is a member of the Area Sales Leadership Team.
Responsibilities
- Lead and direct Immunization Specialists teams to achieve or exceed vaccine sales, coverage, and market share goals
- Translate national and area-level sales strategy into action plans tailored to the district
- Identify growth opportunities and diagnose performance gaps using market insights and analytics
- Ensure alignment between local execution and broader Vaccines Business Unit priorities
- Ensure teams leverage digital tools and data to enhance targeting and Good Selling Outcomes
- Recruit, develop, and retain top performing Immunization Specialists across Pediatric, Adult, and Hybrid teams
- Ensure structured development plans, coaching and performance feedback
- Drive accountability and high performance through goal setting, KPI tracking, and field observation
- Review key success metrics and Incentive Compensation plans to ensure team understanding
- Routinely utilize field visits and meetings to coach on business planning, targeting, and action plans
- Foster a culture of learning, inclusion, and excellence in execution
- Ensure effective communication of clinical value and benefits of GSK vaccines to healthcare professionals and account staff
- Support promotional initiatives, local educational events, and product launches
- Monitor team performance in vaccine uptake, adoption, and compliance with approved processes
- Collaborate with area Account Management, Market Access, Medical Affairs, and Commercial teams to resolve barriers
- Share field insights with leadership to inform strategy adjustments and resource allocation
- Uphold standards for compliant, high-quality customer engagement and documentation
- Achieve district sales, immunization rate, and market share targets; ensure high-performing teams meet KPIs
- Demonstrate effective HCP engagement and coaching impact; maintain accurate CRM documentation and compliant sales processes
Qualifications
- Required: Bachelor's degree
- Required: Minimum 7 years of pharmaceutical/biopharmaceutical experience
- Required: Minimum 2 years of people management experience
- Required: Experience selling in a health systems environment
- Required: Valid driver's license
- Required: Willing and able to travel up to 50% of time
- Preferred: Minimum of 1 year of vaccines sales management experience
- Preferred: Knowledge of vaccines market, products, and clinical environment
- Preferred: Strong track record of high performance and results
- Preferred: Excellent oral/written communication, presentation, and influencing skills
Skills
- Ability to lead teams and translate strategy to local business
- Advanced business acumen and analytical skills to diagnose opportunities
- Strong communication, presentation, and influencing skills
- Self-directed and organized; adaptable to changing environment
- Strong collaboration with other Sales leaders to mobilize action plans
- Ability to identify issues quickly and develop timely, compliant resolutions
Additional Requirements
- This is a field-based position; travel percentage determined by customer location relative to candidate