US Swine Marketing Brand Manager

Role Summary

US Swine Marketing Brand Manager, responsible for leading the strategy for the Swine productivity portfolio, advancing brand performance, developing customer-centric strategies, and driving the launch of innovative solutions for swine customers.

Responsibilities

• Develop and execute the annual marketing strategy, brand plans, and budget for the US Swine productivity portfolio.
• Lead marketing campaign execution, including media planning, agency management, and the creation of promotional materials to drive brand performance.
• Gather and analyze customer insights and market data to inform strategy, track brand health KPIs, and identify new opportunities.
• Collaborate with Sales, R&D, and Global teams to support new product launches, lifecycle management, and the evaluation of new business development projects.
• Manage product agreements and customer programs, ensuring alignment with brand strategy and profitability goals.

Qualifications

• Required: Education: Bachelor‚Äôs Degree in Marketing, Business, or a related field.
• Required: Experience: A minimum of 3-5 years of experience in Sales or Marketing.
• Required: Top 2 skills: Swine industry knowledge and experience; Strong project management and communication skills.
• Preferred: Experience in the animal health or agriculture industry.
• Preferred: Proven ability to develop and execute marketing strategies and brand plans.
• Preferred: Experience with budget management and financial forecasting.
• Preferred: Strong analytical skills with experience in market research and data analysis.
• Preferred: Demonstrated leadership ability with strong executive presence.

Skills

• Marketing strategy and brand management
• Market research and data analysis
• Project management and cross-functional collaboration
• Communication and presentation
• Budgeting and financial forecasting

Education

• Bachelor‚Äôs Degree in Marketing, Business, or related field

Additional Requirements

• Travel: Up to 25% overnight travel for meetings, industry events and customer visits.
• Location: Hybrid work environment at Global Elanco Headquarters ‚Äì Indianapolis, IN.