US Marketing Manager - Aesthetic & Reconstruction

Role Summary

US Marketing Manager for Johnson & Johnson MedTech’s reconstruction business, onsite in Irvine, CA. Lead the US marketing strategy and execution of the Implant and Tissue Expander portfolio for the hospital channel, developing content and campaigns for both healthcare professionals and patients. The role reports to the US Marketing Director and requires collaboration with sales, cross-functional teams, agencies and partners to optimize campaigns and elevate brand presence. Experience in medical device marketing is essential.

Responsibilities

• Develop, manage and optimize promotional campaigns ensuring alignment with global strategy where appropriate.
• Maintain and update brochures, discussion guides, and other patient-facing materials, ensuring accuracy and preventing expiration.
• Manage, maintain and update all portfolio claims that need to be renewed or deleted to keep up to date claims matrix.
• Partner closely with the sales force to ensure effective communication, understand selling tool needs, training and messages are delivered and customer needs are being met.
• Assist in the development and execution of content management and consumer journey initiatives for the brand working collaboratively with other marketing partners.
• Partner with Key Opinion Leaders to understand consumer needs and translate learnings into action.
• Help monitor marketplace and competitor trends via professional publications/databases, conferences, etc. and anticipate marketplace and competitive issues.
• Support and/or guide agencies, vendors and partners to implement tactical plans, ensure timelines are met, and budgets are managed.
• Think innovatively regarding the application of new technologies and solutions to help achieve goals.
• Ensure legal/regulatory compliance and medical accuracy of marketing materials and conduct all responsibilities in accordance with Company policies.
• Coordinate with the Market Research, Analytics & Sales Ops Teams to identify research, insight and measurement needs to inform spend, scale, or campaign optimizations.
• Work with colleagues to achieve meaningful outcomes and create business impact.
• Evaluate new & innovative marketing opportunities and provide perspective for adoption (where appropriate).

Qualifications

• Required: Bachelor’s degree
• Preferred: Advanced degree
• Required: Minimum of 6 years relevant marketing experience; Surgical medical device marketing experience preferred
• Preferred: 5+ years of experience in a Marketing Manager role for a medical device company with ownership of a product or portfolio
• Required: 3+ years of HCP marketing experience
• Preferred: Consumer marketing experience is a plus
• Required: Launch ownership experience with newly marketed products or new indications
• Preferred: Experience working with corporate and national account teams and/or account based marketing
• Required: Strong collaboration and partnership with sales to create programs and drive results
• Required: Strong analytical skills and ability to interpret data to drive decision-making
• Required: Demonstrated leadership skills and the ability to influence stakeholders at all levels
• Required: 3+ years of experience managing promotional budgets with strong business analysis skills
• Preferred: Digital experience across multiple channels including social media, website development, SEM, SEO
• Required: Strong public speaking skills
• Required: Proven track record of developing and implementing strategies/tactics that have delivered strong commercial results across both traditional & digital marketing channels
• Required: Outstanding project management skills and experience managing multiple vendors, marketing partners
• Required: Deep understanding of the legal and regulatory environment in medical device promotions, industry guidelines, and other compliance-related issues
• Required: Excellent listening, presentation, writing, editing and communication skills with ability to present to senior management when needed
• Required: Solutions-focused with strong problem-solving skills

Skills

• Brand Marketing
• Brand Positioning Strategy
• Cross-Functional Collaboration
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Digital Strategy
• Executive Communication
• Financial Analysis
• Go-to-Market Strategies
• Market Research
• Negotiation
• New Product Launch Strategies
• Problem Solving
• Process Improvements
• Product Development Lifecycle
• Product Launch Campaigns
• Public Speaking
• Strategic Thinking

Additional Requirements

• The ability and willingness to travel domestically as required – up to 25%
• Complete all company and job-related training as assigned within the required timelines
• Ability to perform all essential functions of the position, with or without reasonable accommodation